Hip, hip, hooray—it's our 25th birthday!
Thank you for 25 years of loyalty and helping us encourage girls to dream big in everything they do.
Our success would not be possible without you, American Girl's friends and fans. You play with our dolls, read our books, write us letters, experience our stores, visit our website, and most of all, join us in our mission to celebrate girls.
We can't wait to share 25 more years with you!
You've loved our stories—now we'd love to hear yours! Tell everyone how you were inspired to stand tall, reach high, and dream big.
In-store celebration events
Come to the American Girl store nearest you for birthday festivities featuring your favorite characters, plus crafts, activities, and more surprises girls will love.
Special-edition items
Collect our entire set of mini dolls in special-occasion outfits, plus bring home our movies with added special features.
25th Birthday Cruise Guests: Thank you for celebrating with us on this once-in-a-lifetime experience!
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