Celebrating Girls and all they can be

American Girl overview

American Girl's mission is to celebrate girls. We embrace who they are today and look forward to who they will become tomorrow.

Since the first catalogue debuted in 1986, American Girl has provided inspiring products for each stage of a young girl's development—from her preschool days of baby dolls and fantasy play through her tween years of self-expression and individuality. Through an array of premium-quality books, dolls, clothes, toys, and accessories, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

BeForever™, American Girl's signature line of historical dolls, books, and related accessories, connects girls ages 8 and up with inspiring characters and timeless stories from America's past. First introduced in 1986 as The American Girls Collection®, BeForever, which currently includes Kaya®, Caroline®, Josefina®, Addy®, Samantha®, Rebecca®, Kit®, and Julie®, gives girls today the opportunity to explore the past, discover what really matters to them right now, and think about the possibilities the future can bring.

In 1992, the company launched American Girl® magazine, an age-appropriate publication designed to affirm self-esteem, celebrate achievements, and foster creativity in today's girls. With a circulation of over 450,000, the award-winning magazine ranks among the top-ten children's magazines in the nation and is the largest magazine dedicated exclusively to girls.

In 1995, the company debuted a line of contemporary 18-inch dolls and accessories that has since evolved into My American Girl®. The My American Girl product line lets every girl create a truly special doll that's just right for her, and then bring her doll to life in a safe, enriching, online world that promotes learning and helps girls to be their best.

The year 2001 brought with it the first Girl of the Year®. These contemporary characters show girls how they can change the word "impossible" to "possible" by building confidence, connecting with others, and making a difference—whether big or small.

For younger girls ages 3 to 6, American Girl also introduced the Bitty Baby® and Bitty Twins® lines of soft, huggable baby and toddler dolls and related toys that encourage nurturing behavior.

American Girl products are marketed and distributed through the company's award-winning catalogue; on its website, americangirl.com; and at its proprietary retail stores. The American Girl books are available in bookstores nationwide and a wide selection are also downloadable as e-books. Since 1998, American Girl has been a wholly-owned subsidiary of Mattel.

Highlights in American Girl history

Explore each era