Learn more about Shine On Now™, American Girl's charitable effort that
supports important causes—like the four partner organizations listed
below—and encourages girls to to give back in their communities.
Americans for the Arts
To further support the arts in the US, American Girl is making a financial contribution to Americans for the Arts, the nation's leading nonprofit organization for advancing the arts in America. The donation supports the organization's Arts Education Program, which provides arts education professionals with the information, materials, and resources they need to enrich student experiences with the arts. Championing the cause of the arts and arts education in communities across the country, Americans for the Arts provides a rich array of programs that help foster an environment in which every child has access to—and takes part in—high-quality learning experiences in the arts, both in school and in the community.
To help children in poverty learn to read, American Girl has provided more than $1 million in books to Save the Children's US Literacy Program. This year, American Girl is proud to continue supporting the organization's literacy efforts with a significant financial contribution. In addition to helping students develop their reading skills, Save the Children provides programs for physical activity, nutrition, and early childhood education. It partners with local schools and communities to help some of the most underserved rural areas in the US.
K.I.D.S. (Kids In Distressed Situations)
As part of an ongoing relationship with K.I.D.S. (Kids in Distressed Situations), American Girl is proud to continue donating new clothes and books through its Shine On Now charitable effort. To date, American Girl has donated more than $15 million in merchandise to the nonprofit. K.I.D.S. works in the US and around the world to distribute new items to kids who are poor, sick, homeless, or have been affected by natural disasters.
Children's Hospital Association
American Girl is supporting the Children's Hospital Association with an annual donation of American Girl dolls to bring smiles to thousands of young girls who are in the hospital. The Association helps promote health and well-being of families, while working to ensure that all children have access to high-quality care.
MORE WAYS AMERICAN GIRL GIVES BACK TO GIRLS AND OTHERS
American Girl Fashion Show®
The American Girl Fashion Show offers nonprofit organizations across the country a fully-conceived fundraising fashion show event that leverages the widespread appeal of the American Girl brand to raise funds for children's charities. Blending education with entertainment, the American Girl Fashion Show offers a memorable experience for girls and their families and friends. Since 1992, these fundraising events have raised $28 million for worthwhile causes nationwide.
Since 1992, American Girl has generously invested in United Way campaigns in those areas where its employees live and work. Over that time, the company and its employees have donated more than $2 million and provided thousands of refurbished dolls to families in need.
As part of Mattel's global partnership with Special Olympics, American Girl provides employee volunteers to assist at local Special Olympics athletic events held throughout the year. By providing support and encouragement to the individual athletes, American Girl's volunteers help further Special Olympics' mission to empower people with intellectual disabilities through sports training and competition.
Madison Children's Museum
American Girl donates returned merchandise and seconds to the Madison Children's Museum for the organization's volunteer-driven annual benefit sale in July. Since American Girl initiated this partnership in 1987, the annual sale has raised more than $18 million and attracted more than 148,000 shoppers from around the country.
American Girl Fund for Children
A percentage of the proceeds generated by the Madison Childrens Museum American Girl Benefit Sale is returned to American Girl. All proceeds are redistributed through the company's Fund for Children (FFC). The FFC provides grants for philanthropic programs throughout Dane County that enhance childrens education in the arts and environment. To date, FFC has awarded nearly $8 million to numerous nonprofits, including the Aldo Leopold Nature Center, Onstage: A Performing Arts Series for Students and the Kids in the Rotunda performances at the Madison Overture Center, children's programming at community gardens, and hundreds of local performance groups and artist-in-residence programs.
Product donations and community partnerships
To help schools, libraries, and other children's organizations with their fundraising efforts, American Girl donates its award-winning dolls and books for raffles and auctions. To date, the company has donated millions of our products to nonprofits throughout the country. In addition, our American Girl retail stores have also developed numerous community partnerships to support organizations that benefit children, such as children's hospitals, family support services, and environmental programs, to name a few.