127 million: The number of American Girl® books that have been sold since 1986

52 million: visits per year to the American Girl Web site, americangirl.com

28 million: visits to American Girl experiential retail stores, each featuring boutiques, dining, and unique entertainment

16 million: the number of American Girl dolls that have been sold since 1986 through our retail stores, Web site, and catalogue, which ranks among the top 25 consumer catalogues in the country

2.8 million: the number of copies of American Girl’s The Care & Keeping of You: The Body Book for Girls has sold since its publication in 1998

600,000: the circulation for American Girl® magazine, making it the nation’s eighth-largest children’s magazine, and the largest publication dedicated exclusively to girls ages 8 and up