Celebrating Girls and all they can be

Hosting an American Girl Fashion Show

The American Girl Fashion Show is an innovative way to raise funds for children’s causes. Featuring historical and contemporary fashions for both girls and their dolls, the show comes alive with your models. A commentator’s script gives the audience girl-friendly pieces of fashion-related history that tie into the stories of the American Girl characters, as well as insight into how fashion can give girls a way to express their own unique personalities.

At the show, every child receives fun party favors. Fashion Show guests have the opportunity to purchase event-related souvenirs and have special photographs taken. American Girl books may be available for purchase through a local bookseller, and additional American Girl products are provided as door and raffle prizes.

Audiences come away with terrific memories of their American Girl experience and positive feelings about the mission of the host organization, and about helping others in their community.

To help host organizations succeed, American Girl provides each one with a detailed event manual, key promotional materials, and a personal event consultant to offer expert guidance and advice every step of the way.

Hosting Guidelines

Before you consider hosting a Fashion Show, be sure you meet the following:

  • Are you affiliated with a nonprofit 501 C-3 organization?
  • Will the funds you raise benefit children in the United States, ages birth to 12 years?
  • Do you have the capacity to handle attendance of 1,000–1,500 guests over the course of a weekend?

If you answered “yes,” to all of these questions and would like to learn more about hosting a Fashion Show, please call 1-888-325-7953.

Rave Review from previous host organizations

The Children's Hospital Foundation has been so honored to have the opportunity to work with American Girl Programs for the past 7 years. With the support provided to us by American Girl Programs, our event has raised nearly $500,000 toward a $24 million renovation of the Kosair Children's Hospital Neonatal Intensive Care Unit. The American Girl Fashion Show brings so much joy to girls of all ages. From the smiles on their faces to the dolls in their hands, the fashion show truly creates memories that will last them a lifetime. In addition, it is an excellent way to introduce the importance of philanthropy to these young girls and allow them the opportunity to help their community. The staff at American Girl Programs is wonderful to work with and has always been willing to go above and beyond to ensure the success of our show. We have built a wonderful relationship with them and have truly enjoyed bringing the American Girl Fashion Show to Louisville, Kentucky!
Courtney M. Gatti
Development Coordinator Children's Hospital Foundation