Since its inception in 1986, American Girl has devoted its entire business to celebrating girls ages 3 to 12. A wholly-owned subsidiary of Mattel, Inc., American Girl is one of the nation’s top multi-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and its customers.

American Girl is headquartered in Middleton, Wisconsin, in two warehouse operations and distribution facilities totaling 560,000 square feet. With the three American Girl Place retail stores, two American Girl Boutique and Bistro sites, the outlet store in Oshkosh, and additional warehouse and distribution sites located in Wilmot and DeForest, Wisconsin and Edison, New Jersey, the company’s facilities total 1.6 million square feet.

Between the company’s ten locations, more than 1,800 women and men are employed full- or part-time throughout the year, with the ranks swelling to more than 4,700 during the pre-holiday season.

Ellen L. Brothers serves as president of American Girl and executive vice president of Mattel, and also serves on the management committee of Mattel.