INTRODUCING AMERICAN GIRL TRULY ME™

The first signature fragrance from American Girl realbeauty Inside and Out™

New York – August 3, 2005 – Just in time for the holidays, American Girl and Bath & Body Works announce the AMERICAN GIRL TRULY ME™ signature fragrance collection for girls ages 8-12. The first signature fragrance from American Girl realbeauty Inside and Out™ celebrates the marvelous possibilities inside each girl, as she discovers who she is and what makes her unique.  The seven-sku product line—destined to become a classic “first fragrance” among girls—will launch in all worldwide Bath & Body Works stores, as well as in American Girl Place® Chicago and New York, on October 17.

Building upon the American Girl realbeauty Inside and Out™ fragrant body care line launched in August, American Girl Truly Me is a vibrant blend of fresh gardenia, sparkling pear, and sweet jasmine that creates a fragrance that is as special as each girl who wears it. The unique star-shaped bottle is inspired by American Girl’s belief that every girl should be encouraged to follow her inner star—to dream, to grow, to aspire, to create, and to imagine.

The American Girl Truly Me fragrance collection is perfect for gifting, collecting, and cherishing.

THE COLLECTION:

• American Girl Truly Me™ Eau de Toilette Spray – 1.7 fl. oz. $19.50
• American Girl Truly Me™ Eau de Toilette Mini - .25 fl. oz. $5.00
• American Girl Truly Me ™ Purse Spray - .25 fl. oz. $14.50
• American Girl Truly Me™ Shimmer Body Lotion – 6 fl. oz. $10.00
• American Girl Truly Me™ Glistening Shower and Bath Wash – 6 fl. oz. $10.00 (Limited Edition)
• American Girl Truly Me™ Glimmer Body Cream – 5 oz. $10.00 (Limited Edition)
• American Girl Truly Me™ Sparkling Powder Puff - .28 oz. $12.50 (Limited Edition)

American Girl realbeauty Inside and Out™ is a collection of high-quality personal care products for girls ages 8 to 12. The product line features high-use, broadly appealing fragrant body care, lip, and hair care products designed to help girls learn how to take the best care of themselves, while inspiring a healthy, confident attitude. The products have been formulated to be ultra-gentle using only the finest, vitamin-enriched ingredients that are safe and effective. Inspired by several best-selling American Girl advice books, each product comes with its own inspirational message about “real beauty,” such as “Real beauty means no one’s smile shines exactly like yours.”

Bath & Body Works is a business of Limited Brands, Inc. (NYSE:LTD). For more information, please visit our website at www.bathandbodyworks.com. To locate a store nearby, consumers can call 1.800.395.1001.

American Girl, Inc. is a wholly owned subsidiary of Mattel, Inc. (NYSE:MAT, www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1.800.845.0005 or visit www.americangirl.com.