American Girl's New Advice & Activity Book Offer Winning Tips For a Fit—And Fun—Summer

Middleton, WI–May 17, 2006–It’s important for young girls to engage their bodies and minds daily to lead a healthy, active lifestyle. This June, American Girl gives girls 8 and up the tools to ensure a fit—and fun—summer with Sports Secrets and Spirit Stuff and Real Fitness. And when the summer’s over, the School Smarts Planner will help girls stay on top of their busy school schedules. The new books from American Girl’s bestselling Advice & Activity line offer fun activities, games, and sports to get girls moving, along with expert advice to help them excel on the field and in the classroom.

Health and Fitness

No matter the sport they play, Sports Secrets and Spirit Stuff can help girls be better athletes, both physically and mentally. The kit includes drills to improve speed, coordination, and endurance, as well as tips on how to handle nerves and tough losses. The book also addresses how to handle pressure from parents and intimidating coaches. In the spirit section, girls will find fun ways to keep their sports teams motivated and unified, while special spirit “stuff”, such as mini good luck cards, inspirational posters, star hair ribbons, temporary tattoos, and stickers, allows girls to be creative in celebrating their love of sports.

Although sports are a great way to exercise, girls don’t have to be athletes to be fit and active. Real Fitness offers 101 fun games and activities to motivate girls to turn off the TV or computer and get moving. A companion to Real Beauty and Real Spirit, the book reveals how much fun working out can be—whether it’s doing laps in the pool, dancing in the living room, playing a game of tag, or taking a trip to the zoo. Real Spirit also discusses the health benefits of being physically fit and emphasizes the importance of warming up before doing any strenuous activity.

Organization

Girls can look forward to the beginning of the school year—and show their personal style—with American Girl’s new School Smarts Planner. Fun crafts, like locker decorations and colorful book covers, are offered alongside helpful story starters and ideas for creative presentations. School Smarts Planner also includes a ruler, address pages, tear-out notes, and a “Get it Right Guide” with punctuation rules, commonly misspelled words, a multiplication table, and more. And the three-week countdown to the first day of school help girls prepare their minds and bodies for the big day.

Sports Secrets and Spirit Stuff, Real Fitness, and School Smarts Planner will be available in June wherever books are sold, as well as at American Girl Place© in Chicago, New York, and Los Angeles, through the American Girl catalogue, and at americangirl.com.

ABOUT AMERICAN GIRL

American Girl Brands, LLC., is a wholly owned subsidiary of Mattel, Inc. (NYSE: MAT, www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.