American Girl Place® New York Debuts New Shopping Experience for Girls

Middleton, WI—May 18, 2009: On Friday, May 22, American Girl Place New York will unveil a newly-expanded store with a charming new shopping experience designed specifically with girls in mind.

Sure to be a hit with girls—and dolls!—the new experience features an avenue of specialty shops filled with adorable accessories, design-it-yourself tees, sweet treats to-go, and a pet store featuring doll-sized furry friends. In addition to familiar favorites like the signature Cafe, Doll Hair Salon, and Photo Studio, the store will also debut a newly-remodeled Personal Shopping area.

Since opening in 2003, American Girl Place New York has welcomed more than 10 million visitors, making it one of New York's hottest destinations for girls and their families. For more information on American Girl Place New York or to make Cafe reservations, please visit americangirl.com or call 1-877- AG PLACE.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NYSE:MAT, www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com