New American Girl Advice Book Helps Girls Navigate the Internet

New Title Focuses on Savvy—and Safe—Internet Use

Middleton, WI—June 12, 2009: With all the online activities girls do today—whether it’s sharing pictures, sending e-mails, or using the Internet for homework help—making smart decisions while navigating the ever-changing Internet environment can be difficult. To address girls’ questions about being online and give them the tools they need to be savvy and safe Internet users, American Girl introduces A Smart Girl’s Guide to the Internet: How to Connect with Friends, Find What You Need, and Stay Safe Online, the latest addition to the award-winning Smart Girl’s Guide advice book series.

Written by tech expert Sharon Cindrich, an author and national speaker on the topics of parenting, technology, and Internet safety, A Smart Girl’s Guide to the Internet offers girls ages 10 and up smart advice about online activities—from e-mail and instant messaging to blogs and social networks. Girls will learn how to express themselves online, download and work with digital photos, music, and videos, and protect themselves from cyberbullying. Quizzes and "what would you do" scenarios bring the topics to life for girls so they’ll be prepared to tackle their own Internet issues.

Girls can also visit the Fun for Girls section of americangirl.com to find a printable Internet contract they can design themselves, plus other fun online quizzes and activities based on the new book.

A Smart Girl’s Guide to the Internet and American Girl’s other fall 2009 books will be available in September wherever books are sold, as well as through American Girl’s consumer catalogue, at americangirl.com, and at American Girl retail stores. To place an order or request a free American Girl catalogue, call 1-800-845-0005.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NYSE:MAT, www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com