American Girl Statement
Since its inception in 1986, American Girl's historical and contemporary books have addressed a wide range of important social issues that have had a significant impact on the lives of girls and women. The contemporary 2009 Girl of the Year line, of which Gwen is a part, specifically addresses the issue of relational aggression or bullying, which has become a growing concern for girls and their parents today.
While our outreach in support of the line will continue to focus on preventing peer aggression, we are pleased to continue our ongoing partnership with HomeAid America and its mission to support the temporarily homeless. We will do so through a variety of fundraising initiatives, such as our ongoing commitment to Project Playhouse™, special fundraising events at American Girl retail stores, as well as direct grants.