American Girl Offers Fresh Take on Advice Books for Parents of Girls

New Resource Promotes Caring Conversations Over the One Big Talk

Middleton, WI—February 12, 2010: In a time of unprecedented change, when pop culture and outside influences encourage young girls to grow up faster than ever before, it's essential that parents find new ways to support and communicate with their daughters. Available this March, American Girl's new advice book, Raising an American Girl: Parenting Advice for the Real World, imparts powerful, thought-provoking "big truths" parents need to know in order to guide their adolescent daughters through this ever-changing, often difficult time, including:

  • Your daughter's most important task right now is to create her own identity.
  • Text messages can keep your daughter close to you and to friends, but texting can also do damage in the time it takes to hit "send."
  • Parents often expect their children to do more and to do better than they did.
  • The more you listen, the more she hears you.

Rather than advocating the One Big Talk, Raising an American Girl promotes the power of creating true connections through ongoing, caring conversations, and offers parents reassurance that they can and do make a difference in their daughters' lives.

Written by American Girl's "dream team" of experts—educators, psychologists, physicians, and counselors who know the hearts and minds of girls—Raising an American Girl offers parents practical, real-life strategies to deal with and talk about the tough issues facing girls today, such as: their changing bodies and body image; their moods and attitudes; family relationships and the effects of divorce; friendships, cliques, and bullying; the demands of middle school and overscheduling, and much more.

Designed for busy moms and dads, this go-to resource is comprised of short, insightful essays grouped by subject for easy access. Accompanying each essay in the book are helpful "Try This" ideas—activities and conversation starters that encourage stronger communication and trust-building between parents and their daughters.

Raising an American Girl will be available this March in bookstores nationwide, as well as through the American Girl catalogue, at American Girl's retail stores, and at americangirl.com.

For a free consumer catalogue, call 1-800-845-0005.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.

Contributing Authors for Raising an American Girl

Dr. Evelyn Bassoff is a clinical psychologist, an artist, and a writer. She is the author of many journal articles and books, including Mothering Ourselves: Help and Healing for Adult Daughters and Cherishing Our Daughters: How Parents Can Raise Girls to Become Confident Women.

Virginia Beane Rutter, MS in clinical counseling, is a licensed marriage and family therapist and author of two books on raising girls, Embracing Persephone: How to Be the Mother You Want for the Daughter You Cherish and Celebrating Girls: Nurturing and Empowering Our Daughters.

Dr. Roni Cohen-Sandler is a clinical psychologist, author, consultant, and lecturer who specializes in the issues of women and girls. She is the author of three books, "I'm Not Mad, I Just Hate You!": A New Understanding of Mother-Daughter Conflict, "Trust Me, Mom—Everyone Else is Going!", and Stressed-Out Girls: Helping Them Thrive in the Age of Pressure.

Patti Kelley Criswell, MSW, is a clinical social worker and has been in private practice for 15 years. Criswell is the author of a number of American Girl advice books for young readers, including Stand Up for Yourself & Your Friends, A Smart Girl's Guide to Friendship Troubles, Go For It, and Friends: Making Them and Keeping Them.

Dr. JoAnn Deak is the author of numerous magazine articles and books, including Girls Will Be Girls: Raising Confident and Courageous Daughters and her current work in progress, The Brain Matters: A Middle of the Road Guide for Parenting and Teaching. She is the founder of The DEAK Group, a consulting service for schools and parents, and has been a teacher, school psychologist, and counselor in private practice.

Amy Lynch, a writer, keynote speaker, and moderator for numerous national workshops, has authored the American Girl books A Smart Girl's Guide to Understanding Her Family, for young readers, and "How Can You Say That?": What to Say to Your Daughter When One of You Just Said Something Awful, for parents. Ms. Lynch also founded Daughters newsletter for the parents of adolescent girls.

Dr. Lynda Madison is a licensed psychologist and an associate professor in pediatrics and psychiatry at Creighton University School of Medicine and director of FOCCUS, Inc. USA, which offers training and research on marriage and family relationships. She is the author of several American Girl books for young readers, including Food & You, The Feelings Book, and The Feelings Book Journal.

Dr. Lynn Ponton is a professor of psychiatry at the University of California, San Francisco, and a practicing psychiatrist and psychoanalyst. She is the author of The Romance of Risk: Why Teenagers Do the Things They Do and The Sex Lives of Teenagers: Revealing the Secret World of Adolescent Boys and Girls.