American Girl is Heading to Washington, D.C.
Tysons Corner Center to Become Home of Popular American Girl Store
Middleton, WI—August 17, 2010: American Girl®, a division of Mattel, Inc., today announced plans to open its newest experiential retail store at Tysons Corner Center, one of the largest and most influential shopping centers in the country, located minutes from Washington, D.C. The new 23,000-square-foot American Girl store is slated to open in summer of 2011.
“Given our unparalleled success in experiential retailing over the past decade, we are eager to bring our next American Girl store to such a premier retail destination as Tysons Corner Center,” said Wade Opland, American Girl’s vice president of retail. “The premium location, coupled with the shopping center’s world-class mix of retailers, provides us with even greater opportunities to celebrate girls in an unforgettable environment.”
Visitors to Tysons Corner Center’s new American Girl store will find the complete assortment of the company’s popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store’s fun and casual 110-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the “Creativi-Tees” boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.
”Tysons Corner Center has been at the forefront of the retail industry for more than four decades, and the addition of American Girl to the center is an exciting milestone in our history of bringing world-class retail to the Washington, D.C. market,” said Doug Healey, senior vice president of leasing for Macerich and Tysons Corner Center. “We are proud to be the new home for American Girl and look forward to bringing this exceptional experience to Tysons Corner Center and the capital region.”
American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place®, in Chicago in 1998. Two more flagship stores, American Girl Place New York on Fifth Avenue and American Girl Place Los Angeles at The Grove, opened in 2003 and 2006 respectively. Additional retail stores opened in Atlanta and Dallas in 2007, in Boston and Mall of America in Minneapolis in 2008, and in Denver and Kansas City (September) in 2010. Together, the popular retail and entertainment sites have welcomed more than 33 million visitors to date.
About American Girl
American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ: MAT, www.mattel.com), the world‘s leading toy company. Since American Girl‘s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.
About Tysons Corner Center
Located at the intersection of Routes 7 and 123 just off the Capital Beltway (I-495) in Northern Virginia, Tysons Corner Center is among the largest retail centers in the country. In addition to anchors Nordstrom, Bloomingdale’s, Macy’s, Lord & Taylor and L.L. Bean, Tysons Corner Center offers a 16-screen AMC megaplex with stadium seating, family and fine-dining restaurants, two food courts, a two-story Barnes & Noble, and more than 300 specialty retailers. For more information, visit www.shoptysons.com or follow us on Facebook and Twitter at facebook.com/tysonscornercenter and twitter.com/shoptysons.
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development, and redevelopment of regional malls throughout the United States. Macerich now owns approximately 73 million square feet of gross leaseable area consisting primarily of interests in 71 regional malls. Additional information about Macerich can be obtained from the Company’s website at www.macerich.com.