American Girl Opens New Store to Celebrate Girls!

Tysons Corner Center Becomes Home of Popular American Girl Store in June

Middleton, WI—May 13, 2011: Girls in the Washington D.C. area will soon have a new reason—and place!—to celebrate. On June 18, 2011, American Girl unveils its new retail experience at Tysons Corner Center, one of the nation's largest and most influential shopping centers, located minutes from Washington, D.C. The new 23,000-square foot retail site features a fun, casual environment where girls and their family members and friends can shop for their favorite American Girl products, enjoy brunch, lunch, dinner, or an unforgettable dessert in the Bistro, treat their doll to a new 'do in the Doll Hair Salon, and celebrate birthdays or other special events.

"We're thrilled to bring this exciting retail concept to the legions of American Girl fans in the D.C. area," says Ellen L. Brothers, president of American Girl. "The new store allows us to celebrate with even more girls and provides them with a fun, engaging way to enjoy the American Girl experience."

The American Girl store will feature a complete assortment of the company's popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll® clothing, and a variety of the company's best-selling books. Beyond shopping, girls who want to treat their dolls to a new look can visit the Doll Hair Salon, where they can choose from a variety of salon services—from ponytails to pampering to pierced ears. And, for fashionable young fans, the store will feature a "Creativi-tees" boutique, where girls can create stylish T-shirts for their dolls. Girl-friendly events and activities based on the American Girl characters and award-winning books will also be available throughout the year.

Guests can also enjoy a relaxing meal or dessert in the 110-seat casual and contemporary Bistro. Whether it's familiar favorites like Tic-Tac-Toe Pizza and Creamy Four-Cheese Macaroni, or more adventurous dishes such as Roasted Garlic and Spinach Ravioli or Salmon with Creamy Vegetable Orzo, the Bistro menu features nourishing choices with playful twists that are sure to be a hit with girls and their parents. To enhance the dining experience, favorite dolls are seated next to their owners in American Girl's trademark "treat seats" and provided their own doll-sized menus!

The new American Girl store is also designed as the ultimate place to celebrate birthdays and other special occasions. Girls can have a Bistro party or opt for a deluxe celebration in a private party room where they can enjoy an organized game and craft, special food and cake, and party favors.

"Tysons Corner Center continues to attract premier retailers and restaurants and the opening of American Girl is a testament to the appeal and strength of the center," said Tim Steffan, senior vice president of Macerich. "We are thrilled American Girl's only location in the D.C. area will open at Tysons as it clearly complements the phenomenal retail and restaurants found at the center while promising an experience for every guest that walks through the door."

For more information on the new American Girl store or to make dining or party reservations, please call 877-247-5223.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com.

About Tysons Corner Center

Located at the intersection of Routes 7 and 123 just off the Capital Beltway (I-495) in Northern Virginia, Tysons Corner Center is among the largest retail centers in the country. In addition to anchors Nordstrom, Bloomingdale's, Macy's, Lord & Taylor and L.L. Bean, Tysons Corner Center offers a 16-screen AMC megaplex with stadium seating, family and fine-dining restaurants, two food courts, a two-story Barnes & Noble, and more than 300 specialty retailers. For more information, visit www.shoptysons.com or follow us on Facebook and Twitter at facebook.com/tysonscornercenter and twitter.com/shoptysons.