American Girl Opens New Store to Celebrate Girls!

Alderwood Becomes Home of Popular American Girl Store in July

Middleton, WI—June 15, 2011: Girls in the Seattle area will soon have a new reason—and place!—to celebrate. On July 16, 2011, American Girl unveils its new retail experience at Alderwood in Lynnwood, Washington, just minutes from Seattle. The new 12,500-square foot retail site features a fun, casual environment where girls and their family members and friends can shop for their favorite American Girl products, enjoy, lunch, dinner, or an unforgettable dessert in the Bistro, treat their doll to a new 'do in the Doll Hair Salon, and celebrate birthdays or other special events.

"We're thrilled to bring this exciting retail concept to the legions of American Girl fans in the Seattle area," says Ellen L. Brothers, president of American Girl. "The new store allows us to celebrate with even more girls and provides them with a fun, engaging way to enjoy the American Girl experience."

The American Girl store will feature a complete assortment of the company's popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll® clothing, and a variety of the company's best-selling books. Beyond shopping, girls who want to treat their dolls to a new look can visit the Doll Hair Salon, where they can choose from a variety of salon services—from ponytails to pampering to pierced ears. And, for fashionable young fans, the store will feature a "Creativi-tees" boutique, where girls can create stylish T-shirts for their dolls. Girl-friendly events and activities based on the American Girl characters and award-winning books will also be available throughout the year.

Guests can also enjoy a relaxing meal or dessert in the 50-seat casual and contemporary Bistro. Whether it's familiar favorites like Tic-Tac-Toe Pizza and Creamy Four-Cheese Macaroni, or more adventurous dishes such as Roasted Garlic and Spinach Ravioli or Salmon with Creamy Vegetable Orzo, the Bistro menu features nourishing choices with playful twists that are sure to be a hit with girls and their parents. To enhance the dining experience, favorite dolls are seated next to their owners in American Girl's trademark "treat seats" and provided their own doll-sized menus!

The new American Girl store is also designed as the ultimate place to celebrate birthdays and other special occasions. Girls can have a Bistro party or opt for a deluxe celebration in a private party room where they can enjoy an organized game and craft, special food and cake, and party favors.

For more information on the new American Girl store or to make dining or party reservations, please call 877-247-5223.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT,, the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit

About Alderwood

Alderwood is owned and managed by General Growth Properties, Inc. GGP has been in the shopping center business for more than 50 years. One of the nation's largest real estate investment trusts, GGP owns, operates and manages shopping malls in 43 states. GGP has ownership and management interests in more than 169 regional shopping malls totaling approximately 172 million square feet of retail space. GGP is traded on the New York Stock Exchange under the symbol GGP.