American Girl is heading to Houston

Memorial City to Become New Home of Popular American Girl Store

Middleton, WI—February 15, 2012: American Girl®, a division of Mattel, Inc., today announced plans to open its newest experiential retail store at Memorial City Mall, one of the largest and most vibrant shopping and entertainment destinations in Texas, located in Houston. The 15,913-square-foot American Girl store is slated to open in late summer 2012.

"Our American Girl stores have been praised as leading models for experiential retail for more than 13 years, and we're thrilled to continue this success with our new premium location at Memorial City" said Wade Opland, American Girl's vice president of retail. "The mall's upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut this exciting retail concept to our American Girl fans in the Houston area, while introducing a whole new audience of girls and families to our brand."

"Memorial City Mall is thrilled to be chosen as the home of Houston's first American Girl store," said Wayne Hays, President and CEO of MetroNational. "We feature an upscale, family-oriented shopping, dining and entertainment environment and the American Girl brand fits nicely into our mix for customers."

Visitors to Memorial City's new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's fun and casual 68-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl PlaceĀ®, in Chicago in 1998. Two more flagship stores, American Girl Place New York on Fifth Avenue and American Girl Place Los Angeles at The Grove, opened in 2003 and 2006 respectively. Additional retail stores opened in Atlanta and Dallas in 2007, in Boston and Mall of America in Minneapolis in 2008, Denver and Kansas City in 2010, and Washington D.C. and Seattle in 2011. Together, the popular retail and entertainment sites have welcomed more than 46 million visitors to date.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT,, the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit

About Memorial City

Memorial City is a mixed-use, master planned development located in West Houston, along the expansive Interstate 10 corridor, east of Beltway 8. The 250 acre city-within-a-city, which is owned and managed by MetroNational, consists of approximately 4.2 million square feet of Class A office space and 2.2 million square feet of retail and entertainment space. One of the feature attractions of Memorial City is the Memorial City Mall, which offers shoppers more than 1.7 million square feet of retail and restaurant space featuring an upscale shopping, dining and entertainment environment that offers a complete family shopping experience, including a Cinemark 16 Theatre, a Venetian-style, double-decker carousel; a custom-designed, 28-foot Children's PlayCastle; and an NHL-sized hockey and ice skating arena bordered by a six-story stone fireplace. A network of skybridges connects Memorial City Mall to the Memorial Hermann Memorial City Medical Center, The Westin Houston, Memorial City, The Fountains at Memorial City residential mid-rise and the new Nexen Tower. More information is available at and