American Girl is heading to Miami

The Falls to Become New Home of Popular American Girl Store

Middleton, WI—February 16, 2012: American Girl®, a division of Mattel, Inc., today announced plans to open its newest experiential retail store at The Falls, one of the largest open-air shopping and entertainment complexes in the United States, located in Miami, Florida. The nearly 16,000-square-foot American Girl store is slated to open in fall 2012 and will be located on the east side of the shopping center, adjacent to Bloomingdale's. It will be the first American Girl store in Florida.

"Our American Girl stores have been praised as leading models for experiential retail for more than 13 years, and we're thrilled to continue this success with our new premium location at The Falls" said Wade Opland, American Girl's vice president of retail. "The mall's upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut this exciting retail concept to our American Girl fans in the Miami area, while introducing a whole new audience of girls and families to our brand."

"American Girl will be a phenomenal addition to The Falls as we continue to enhance our already popular shopping experience," said Julie Goldman, general manager of The Falls. "The store's unique concept will be the perfect complement to our family-friendly mix of stores and restaurants, plus further brand The Falls as one of South Florida's favorite shopping destinations."

Visitors to The Falls' new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's fun and casual 60-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

The Falls, an 807,000 square foot regional mall, is owned and managed by Simon Property Group (NYSE:SPG), the world's leading retail real estate company.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place®, in Chicago in 1998. Two more flagship stores, American Girl Place New York on Fifth Avenue and American Girl Place Los Angeles at The Grove, opened in 2003 and 2006 respectively. Additional retail stores opened in Atlanta and Dallas in 2007, in Boston and Mall of America in Minneapolis in 2008, Denver and Kansas City in 2010, and Washington D.C. and Seattle in 2011. Together, the popular retail and entertainment sites have welcomed over 46 million visitors to date.

About American Girl

American Girl Brands, LLC, is a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT,, the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005 or visit

About The Falls

The Falls located at 8888 S.W. 136 Street in Miami, Florida is one of the largest open-air shopping, dining and entertainment complexes in the US, featuring Bloomingdale's, Macy's, more than 100 stores, restaurants, cafés and Regal Cinemas. Stroll our one-level, covered walkways surrounded by a million-gallon waterscape and tropical foliage.

About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 337 retail real estate properties comprising 245 million square feet of gross leasable area in North America and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at