Stanford Shopping Center to Become New Home of Popular American Girl Store

Middleton, WI—February 6, 2013: American Girl®, a division of Mattel, Inc., today announced plans to open its newest experiential retail store at Stanford Shopping Center, one of the country's most premier open-air shopping and entertainment destinations, located in Palo Alto, California. The two-level, 15,000-square-foot American Girl store is slated to open in fall 2013.

"Our American Girl stores have been praised as leading models for experiential retail for nearly 15 years, and we're thrilled to continue this success with our new premium location at Stanford Shopping Center," said Wade Opland, American Girl's vice president of retail. "The mall's upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut this exciting retail concept to our American Girl fans in the San Francisco area, while introducing a whole new audience of girls and families to our brand."

"It's a logical move to have American Girl make its Northern California debut here," says Julie Kelly, director of marketing and business development at Stanford Shopping Center. "Retailers continue to enter the Northern California market by launching their retail store concepts at Stanford Shopping Center because of our unprecedented shopper demographic, unparalleled mix of retail and dining, and prime location. American Girl is simply a natural fit for us as it aligns perfectly with our consumer."

Visitors to Stanford Shopping Center's new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's fun and casual 27-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place®, in Chicago in 1998. Two more flagship stores, American Girl Place New York on Fifth Avenue and American Girl Place Los Angeles at The Grove, opened in 2003 and 2006 respectively. Additional retail stores opened in Atlanta and Dallas in 2007, in Boston and Mall of America in Minneapolis in 2008, Denver and Kansas City in 2010, Washington D.C. and Seattle in 2011, St. Louis, Houston and Miami in 2012, and Columbus (June) and San Francisco (Fall) in 2013. Together, the popular retail and entertainment sites have welcomed more than 54 million visitors to date.


American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT,, the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 800-845-0005, or visit


Stanford Shopping Center is Northern California's premier shopping and dining destination with Neiman Marcus, Bloomingdale's, Nordstrom, Macy's, Macy's Men's, and more than 140 world-class specialty stores and restaurants, all in a spectacular outdoor garden environment. Unparalleled shopping, extraordinary dining, and breathtaking gardens all combine to create a truly unique shopping experience. For more information, visit


Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 329 retail real estate properties in North America and Asia comprising 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at