AMERICAN GIRL INTRODUCES NEW BODY BOOK FOR OLDER GIRLS

Companion to Bestselling Care & Keeping of You Book Written by Cara Natterson, M.D.

Middleton, WI—February 14, 2013: Over the past 20 years, American Girl has been a leader in providing top advice books geared for girls ages 8 and up, including the bestselling title, The Care & Keeping of You: The Body Book for Girls. With more than 3 million copies sold since it was first introduced in 1998, the original Body Book has become the trusted, go-to resource for parents and healthcare professionals to help girls understand what's happening to their bodies during puberty. Now, starting where the original left off, American Girl is introducing The Care & Keeping of You 2: The Body Book for Older Girls, which dives deeper into the physical and emotional changes of girls ages 10 and up and provides thoughtful, age-appropriate advice on how to take care of themselves from head-to-toe as they grow and develop.

Written by Cara Natterson, M.D., a board-certified pediatrician and author of several books on children's health and safety, The Care & Keeping of You 2 provides girls with even more information about their changing bodies, from the keys to healthy growth and hygiene basics to an in-depth look at the physical transformations girls face during puberty. Girls will also learn how to deal with the range of emotions they're experiencing in a constructive way, while also getting the tools they need to build their confidence and adopt positive self-images. And, most importantly, The Care & Keeping of You 2 guides girls on how to talk to their parents or other trusted adults about their questions and worries about growing up.

Parents looking for additional information on The Care & Keeping of You 2 can visit American Girl's website at americangirl.com/careandkeeping, where they'll find an author interview with Dr. Natterson and conversation starters to help them talk to their daughters about the topics raised in the book.

Visitors to americangirl.com can also explore the other titles in the Care & Keeping of You family of books, including the original Care & Keeping of You and The Feelings Book, which have been expanded with new content and illustrations to make them even more relevant for today's girls.

The Care & Keeping of You 2 will be available on February 14, 2013 through the American Girl catalogue, at americangirl.com, and at American Girl retail stores. The book will also be available wherever books are sold in March 2013.

About American Girl

American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.