The Florida Mall to Become New Home of Popular American Girl Store

Middleton, WI (October 8, 2013) - American Girl®, a division of Mattel, Inc. (NASDAQ:MAT), today announced plans to open its newest experiential retail store at The Florida Mall, Central Florida's largest premier shopping center, located in Orlando. The 15,000-square-foot American Girl store is slated to open in fall 2014 and will be located in the Promenade, near Zara, H&M, and XXI Forever.

"American Girl stores have been praised as leading models for experiential retail for 15 years, and we're thrilled to continue this success with our new premium location at The Florida Mall," said Wade Opland, American Girl's vice president of retail. "The mall's upscale mix of retail and restaurants is a great fit for our brand and provides us with an amazing opportunity to debut our innovative retail concept to American Girl fans in the Orlando area, while introducing a whole new audience of girls and families to our brand."

"American Girl will be a phenomenal addition to The Florida Mall as we continue to enhance our already popular shopping experience," said Brian Hanson, general manager of The Florida Mall. "The retailer's unique concept will be the perfect complement to our family-friendly mix of stores and restaurants, plus further brand The Florida Mall as one of Orlando's favorite shopping destinations."

Visitors to The Florida Mall's new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's fun and casual 60-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

The Florida Mall, a 1.8 million square foot regional mall, is owned and managed by Simon Property Group (NYSE:SPG), the world's leading retail real estate company.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl Place®, in Chicago in 1998. Two more flagship stores, American Girl Place New York on Fifth Avenue and American Girl Place Los Angeles at The Grove, opened in 2003 and 2006 respectively. Additional retail stores opened in Atlanta and Dallas in 2007, in Boston and Mall of America in Minneapolis in 2008, Denver and Kansas City in 2010, Washington D.C. and Seattle in 2011, St. Louis and Miami in 2012, and Columbus and San Francisco (November) in 2013. Together, the popular retail and entertainment sites have welcomed over 54 million visitors to date.


American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT,, the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit


With more than 20 million visitors per year, The Florida Mall is Central Florida's largest and most spectacular shopping center. This exciting and entertaining shopping and tourist destination features more than 1.8 million square feet with more than 250 fine stores and restaurants. Macy's, Dillard's, jcpenney, Nordstrom, Saks Fifth Avenue and Sears complement fashion-forward concepts such as H&M, Zara and XXI Forever. Recent additions include fresh concepts such as Michael Kors and TOUS. The mall is also home to one of only four M&M's World stores worldwide. Conveniently located only minutes from the Orlando International Airport, the mall also offers hotel accommodations and a conference center on property.

The shopping center is open Monday - Saturday, 10 a.m. to 9 p.m. and Sunday, 11 a.m. to 7 p.m. For additional information, contact the mall management office at (407) 851-7234 or visit

About Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at