AMERICAN GIRL TO OPEN ITS NEWEST STORE IN CHARLOTTE!

SouthPark Mall to Become Home of Popular American Girl Store

Middleton, WI (October 22, 2013) - SouthPark Mall to Become Home of Popular American Girl Store

"For over 15 years, American Girl retail stores have created unforgettable memories for millions of girls and their families, and we're thrilled to now bring the American Girl experience to even more fans in the Charlotte area," said Wade Opland, American Girl's vice president of retail. "As a leader in experiential retail, American Girl has found a great partner in SouthPark Mall, a well-established premium retailer with an upscale mix of stores and restaurants. It's an ideal location to introduce American Girl to the area and we look forward to opening our doors next fall."

"We're delighted to welcome American Girl to SouthPark," said Randy Thomas, general manager at SouthPark. "We strive to continuously evolve as a shopping destination and American Girl further enhances our property's list of retailers. Shoppers in the Charlotte area and beyond can anticipate a fun and exciting experience at American Girl."

Visitors to SouthPark Mall's new American Girl store will find the complete assortment of the company's popular historical and contemporary dolls, along with doll outfits, accessories, girl-sized clothing, and a variety of best-selling American Girl books. In addition, American Girl fans will be able to enjoy a meal and a delicious dessert or celebrate a birthday in the store's fun and casual 25-seat Bistro, treat their dolls to a new hairdo in the Doll Hair Salon, or design a cute doll-sized T-shirt in the "Creativi-Tees" boutique. A variety of girl-and-mom-friendly events and programs will also be offered throughout the year.

SouthPark Mall, a 1.6 million square foot regional mall, is owned and managed by Simon Property Group (NYSE:SPG), the world's leading retail real estate company.

American Girl has been recognized as an industry leader in experiential retail since opening its first flagship store, American Girl PlaceĀ®, in Chicago in 1998. Today, American Girl's sixteen proprietary retail and entertainment sites, located at premier shopping destinations nationwide, have welcomed more than 54 million visitors to date. To learn more about the different experiences available at each American Girl store, please call 877-247-5223 or visit americangirl.com.

ABOUT AMERICAN GIRL

American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.

ABOUT THE SOUTHPARK MALL

Located in the heart of the SouthPark area, SouthPark, a Simon mall, is a Charlotte landmark. Originally developed in 1970, it is also one of the largest shopping malls in the region. Anchored by Nordstrom, Belk, Dillard's, Macy's and Neiman Marcus, SouthPark offers stores ranging from luxury fashion such as Burberry and Louis Vuitton to casual staples such as J. Crew and Tommy Bahama. Seven full-service restaurants, a Food Court, Symphony Park and a beautiful outdoor amphitheater make the area a popular dining and entertainment destination. Symphony Park at SouthPark is the summer home for the Charlotte Symphony Orchestra with a concert series every Sunday during June. It is also home to the Holiday Tree Lighting, the official kick-off to the holiday season in south Charlotte. In addition, shoppers are offered even more choices at SouthPark's newest addition, The Village, which comprises 48,000 square feet of specialty retail. This new concept of retail, dining and residential represents a unique lifestyle in the area, further enhancing the mall and village as one of the Southeast's premier destinations. For a map and store listings, directions, events and job listings, visit www.simon.com. Visit SouthPark on Facebook, Twitter and Instagram for updated mall information and events.

About Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.