American Girl magazine serves its 8- to 12-year-old readers by speaking directly to the passions, hopes, and worries that all girls share. The magazine’s mission is to help girls find their way in a confusing yet exciting world—to entertain, educate, and empower them at a time when so much in their lives is changing.
In a culture that tends to pressure girls to fast-forward through their childhood, American Girl tells its readers: “It’s great to be a girl!” Each issue of American Girl empowers girls by letting their voices be heard. The “Girls Express” section gives girls a forum to share their stories, achievements, and artwork, and the “Help!” column addresses real girls’ questions and concerns about everything from health to friendships to divorce.
Girls of this age also love to create, and American Girl offers fresh, engaging ideas for activities, games, recipes, crafts, and parties with clear, girl-tested instructions that yield appealing, sophisticated results.
American Girl’s resonance with girls is evidenced by the average 3,000 letters the magazine receives in response to each issue. To its readers, American Girl is more than a magazine—it is a place where their contributions are not only respected but integral, and where just being a girl is the best thing you can be