Since the first catalogue debuted in 1986, American Girl has ignited the strength inherent in all girls by developing products and experiences that help them reach their full potential. Through inspiring dolls, books, and crafts that spark a girl’s imagination and creativity, to products and advice that give her the confidence to be her best self, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.
BeForever™, American Girl’s signature line of historical dolls, books, and related accessories, connects girls ages 8 and up with inspiring characters and timeless stories from America’s past. First introduced in 1986, BeForever, which currently includes Kaya, Josefina, Addy, Samantha, Rebecca, Kit, Maryellen, Melody, and Julie, gives girls today the opportunity to explore the past and think about the possibilities the future can bring.
In 1992, the company launched American Girl® magazine, an age-appropriate publication designed to affirm self-esteem, celebrate achievements, and foster creativity in today’s girls. With a circulation of over 350,000, the award-winning magazine ranks among the top 10 children’s magazines in the nation and is the largest magazine dedicated exclusively to girls.
In 1995, the company debuted a contemporary doll line that has since evolved into Truly Me™. The line, featuring 18-inch dolls, accessories, and exclusive play-based print and digital content for girls ages 8 and up, celebrates the special friendship that binds a girl and her doll.
Also in 1995, American Girl introduced Bitty Baby™ for younger girls ages 3 to 6. The soft, huggable baby dolls and related toys encourage nurturing behavior.
Introduced in 2001, the Girl of the Year™ line gives voice to a diverse range of personalities and backgrounds through inspiring, relatable characters that instill a sense of pride in girls and show them there is no limit to what they can accomplish.
In 2009, American Girl expanded into licensing with a line of crafting kits and supplies with EK Success Brands®, and, in 2015, created fashion-focused arts and crafts products with Fashion Angels Enterprises®. Also in 2015, the company partnered with Williams-Sonoma® on an exclusive line of American Girl-branded cookware and bakeware.
In 2016, the company launched the WellieWishers™ line for girls for ages 5 to 7. The line, which features 14½-inch character dolls, early chapter books, and garden-themed accessories, plus an animated series and free app, is designed to help build character and confidence in young girls.
American Girl products are marketed and distributed through the company’s award-winning catalogue; on its website, americangirl.com; at all American Girl retail stores nationwide; and at American Girl specialty boutiques in select Indigo™ and Chapters™ locations in Canada, and El Palacio de Hierro locations in Mexico. The American Girl books are also available through retail and online booksellers. Since 1998, American Girl has been a wholly owned subsidiary of Mattel.