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Explore a special selection of American Girl dolls, books, accessories, and more, including these favorites:

BeForever

Meet our BeForever characters from the past! Their collections of authentic outfits, accessories, and books open up a world of imaginative play.

Girl of the Year

Each year a new contemporary character arrives with a world inspired by the interests of girls today.

Truly Me

Every girl can create a doll as unique as she is! Add personality with clothing, earrings, glasses, and so much more to make a doll that matches your girl's style and spirit.

Logan Everett, Tenney Grant, and Z. Yang

Meet our three newest contemporary characters—and discover their collections.

WellieWishers

This sweet and silly group of girls each have the same big, bright wish: to be a good friend. Explore their world as they step into colorful garden boots and get ready for stomping in mud puddles, putting on shows, and helping friendships grow.

Bitty Baby

Born from the ideas of child-development experts, Bitty Baby inspires precious first steps into learning, loving play, and imagination.

Which hairstyle will she choose?

Doll Hair Salon

Watch as our expert stylists give dolls a new look! Choose doll hairdos, ear piercing, pampering services and more.

The salon is open during regular store hours.

Guests may make a same-day appointment during their store visit—simply visit the salon early to check availability.

Doll hairstyling
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A look-book of styles starts the fun! Then girls can watch as stylists transform their dolls and share tips of creating great hairdos at home.

Doll ear piercing
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All dolled up! Ear piercing is perfect for dolls that like a bit of glitz—it includes doll ear piercing, extra earring pairs, and a take-home care tips booklet.

For 18" dolls only.

Gabriela, Girl of the Year, ear piercing
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Exclusive! Add ear-piercing service for her Gabriela doll at the Doll Hair Salon and get her signature earring set.

Available only for the Gabriela™ 18" doll.

Doll spa deluxe package
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Make it a spa day! A soft scrub on her face, arms, and legs will have her doll feeling like new. And girls can take home a special pampering kit, too; it includes cucumber stickers for her eyes, nail decals, a headband, a salon cape, and a faux face mask.

For 18" dolls only.

Doll pampering plus package
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Relaxed and refreshed! Order a pampering for 18" and 15" dolls. They'll get a soft scrub to make them feel squeaky-clean. Includes nail decals for 18" dolls.

For 15" and 18" dolls only.

Explore all of the Doll hair Salon styles and services before you go!
Prices range from $10 to $25. Prices are listed in USD and are subject to change.