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Welcome to American Girl

New York

There's no end to the fun that's in store! Stop in to share a special lunch, gather for a great event, give a perfectly planned party, and more. Every visit ignites a smile.

609 Fifth Avenue at 49th Street, New York, NY 10017   
Directions and Hotels

Store Hours  |  Dining Reservations  |  Plan Your Visit  |  Change location


AG Life is a show about being a girl and being awesome! Bring your girl to the store to share the AG Life experience and snap some fun photos of her and her friends posing for pictures on the in-store set of AG Life—exclusively at American Girl Place New York.

Go online to see a collection of great AG Life videos hosted by fun, creative, smart, and engaging girls. Filled with everything from crafts and simple recipes to girl-power inspiration and girl-friendly advice, each episode is entertaining, interesting, and filled with energy!

Subscribe at to see every episode.



Find shops featuring all our characters—from BeForever™, Truly Me™, and Girl of the Year™ for girls ages 8 and up, to Bitty Baby™ and the Bitty Twins™ for little ones. Add to the fun by exploring outfits, accessories, and furniture that help make every doll's world complete. Then browse our bookstore with titles that open up girls' imaginations. And don't miss Avenue AG, featuring specialty shops like Creativi-Tees™ for designing matching doll and girl T-shirts, plus more fun stops filled with adorable accessories, treats to eat, and other surprises.Learn more

Enjoy the help of a personal shopper: Schedule an appointment today.



New York’s American Girl Cafe is the place for brunch, lunch, afternoon tea, dinner, and parties. For reservations and seating times, call toll-free 877-247-5223. Prices subject to change.

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 Brunch is $20 per person, excluding tax and gratuity. Seating time: 9:30 a.m.

 Lunch is $24 per person, excluding tax and gratuity. Seating times: 11 a.m., 12:30 p.m., 2:30 p.m.

 Afternoon Tea is $21 per person, excluding tax and gratuity. Seating time: 4 p.m.

 Dinner is $26 per person, excluding tax and gratuity. Seating times: 5:30 p.m., 7:30 p.m.

 Dining is offered only at the seating times listed. Reservations are recommended to ensure the seating time is available. A lack of reservations may result in the cancellation of a seating time.


Truly Me Signature Studio

Girls become instant in-store designers! They can customize a doll outfit or girl-sized backpack by adding fun designs and flair, have it created—and take it home the same day. The outfit selections and design options are always changing, so stop in often to create something new. Learn more


Doll Hair Salon

Let one of our stylists treat your girl's American Girl doll to a new 'do! Visit the Doll Hair Salon and watch our specialists work their magic. Learn more



Upcoming Events
Parties & Special Packages
Plan an extra-special visit to American Girl Place that's perfect from start to finish.
Call for reservations: 877-247-5223. Prices subject to change. See all the Special Packages

Cafe Birthday Celebration

Throw her a party American Girl-style at the Cafe. For girls ages 3 and up.

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Deluxe Birthday Celebration

Features everything she loves, all in a private dining area. For girls ages 8 and up.

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Late Night at American Girl Place

Girls get American Girl Place all to themselves. For girls ages 8 and up.

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Plan Your Visit

Find the information you need to make your visit easy and enjoyable:

For party reservations or more information, e-mail us or call 877-247-5223.

Discover Truly Me. Your girl can explore the all-new fun -- dolls, unique sets, and more.
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