Create your own
Create your own
The doll and apparel you've always imagined are yours to design

Watch all the ways to express yourself

Your style, your spirit

With more than a million possible combinations, your girl gets the chance to bring home a doll like no other! She can tap into her own creativity to decide the look from head to toe, plus select a special style from six outfits and accessory sets.

Accessorized exceptionally

Choose from these fashion favorites specially designed for dolls.

Six Outfits

Your One of a Kind doll comes with everything here:

Choice of outfit and accessory set

Personalized keepsake doll box

A create-your-own doll T-shirt

Six-month subscription to American Girl® magazine

$200

Plus, it all ships free!

Tailored to your style

Girls can put their own touch on outfits and more to personalize each piece.

Starting at

$14

Experience available online and at American Girl stores in Chicago, Los Angeles, and New York City.

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†More than 1.3 million possible combinations