Exclusive Shopping

Enjoy exploring all of our lovely displays, highlighting everything from our historical and contemporary dolls to our award-winning books to accessories for every interest.

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Shops for girls ages 8 and up

BeForever™ Characters

Each of these timeless characters—Addy, Caroline, Josefina, Julie, Kaya, Kit, Rebecca, and Samantha—offer inspiring stories from important times in American history. Enter their worlds to discover how girls from every era share the same hopes and dreams.

Girl of the Year®

Each year, American Girl introduces a character growing up in today's world. From making friends to facing challenges to learning from her mistakes, every Girl of the Year discovers something new and exciting about herself and the world around her.

My American Girl® Dolls

Does she wear glasses? Is she brave? What sport is her favorite? With a My American Girl® doll, every girl can create the friend just right for her. Plus, dolls come to life online at Innerstar University™, a world filled with games, activities, and advice.

Dress Like Your Doll®

Best friends love to dress alike. Now girls and their dolls can be a perfect pair—each dressing in a star-themed tee, an elegant dress trimmed with flowers, or other matching outfits. Together, they're ready to go anywhere and do everything in American Girl style!


Girls can find the books they love—losing themselves in exciting stories, solving puzzles, doing craft projects, or learning to be their best. The bookstore is stocked with terrific titles featuring the historical characters girls love, great advice, fun activities, and lots more!

Souvenir Shop

She'll love taking home a memento of her American Girl trip so that she can always remember her visit. Our one-of-a-kind souvenirs—tees, totes, accessories, and moreā€”are available at all American Girl stores.

Avenue AG

Explore mini-shops filled with adorable accessories, sweet and savory treats, design-it-yourself tees, and more surprises just for girls and their dolls. Available in Chicago and New York.


Design a unique tee! Choosing from different styles, colors, and graphics, girls can create their own doll apparel—and tees for themselves, too. Plus, most styles include fun sayings that speak to all kinds of interests girls love. Available in Charlotte, Chicago, Columbus, Denver, Houston, Kansas City, New York, Miami, Orlando, San Francisco Bay Area, Seattle, St. Louis, and Washington D.C.

Shops for girls ages 3 and up

Bitty Baby®

Cuddles and kisses and time for love—that’s what Bitty Baby wants. Girls can help them play, eat, explore, and nap in a nursery filled from top to bottom with everything they need!

Bitty Twins®

The on-the-go Bitty Twins come in all sorts of cuddly combinations. Plus, this doll pair offers full outfits with accessories, hair for styling, Dress Like Your Doll clothing, and storybooks that include helpful tips for parents.

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