American Girl

New York

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Welcome to American Girl Place New York

Located in the heart of Manhattan, our New York store features specialty shops, private dining, and so much more.
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609 Fifth Avenue at 49th Street, New York, NY 10017

Shopping

Find shops featuring all of our characters—from historical favorites to My American Girl® dolls to our current Girl of the Year—plus Bitty Baby and the Bitty Twins. Add to the fun by exploring outfits, accessories, and furniture that help make every doll's world complete. Then browse our bookstore with titles that open up girls' imaginations. And don't miss Avenue AG, featuring specialty shops like Creativi-Tees for designing matching doll and girl T-shirts, plus more fun stops filled with adorable accessories, treats to eat, and other surprises. Learn more

Enjoy the help of a personal shopper: Schedule an appointment today.

Dining

New York’s American Girl Cafe is the place for brunch, lunch, afternoon tea, dinner, and parties. For reservations and seating times, call toll-free 877-247-5223. Prices subject to change. Now accepting reservations through January 22. Learn more

  • Brunch is $20 per person, excluding tax and gratuity. Seating time: 9:30 a.m.
  • Lunch is $24 per person, excluding tax and gratuity. Seating times: 11 a.m., 12:30 p.m., 2:30 p.m.
  • Afternoon Tea is $21 per person, excluding tax and gratuity. Seating time: 4 p.m.
  • Dinner is $26 per person, excluding tax and gratuity. Seating times: 5:30 p.m., 7:30 p.m.

Dining is offered only at the seating times listed. Reservations are recommended to ensure the seating time is available. A lack of reservations may result in the cancellation of a seating time.

New York: Sample Menu

Photo Studio

Your favorite girl can pose for a picture at the Photo Studio and take home a souvenir issue of American Girl® magazine with her face on the cover. Learn more

Doll Hair Salon

Let one of our stylists treat your girl’s American Girl doll to a new ’do! Visit the Doll Hair Salon and watch our specialists work their magic. Learn more

Parties & special packages

Plan an extra-special visit to American Girl Place that’s perfect from start to finish. Call for reservations: 877-247-5223. Prices subject to change. See all the Special Packages

Cafe Birthday Celebration

Throw her a party American Girl style—at the Cafe. $38 per person, excluding tax and gratuity.

Deluxe Birthday Celebration

Features everything she loves, all in a private dining area. $59 per person, excluding tax and gratuity.

A Day at American Girl Place

She’ll spend a day filled with fun and surprises. $260 for one child and one adult.

Late Night at American Girl Place

Girls get American Girl Place all to themselves. $205 per person. $245 per person for Deluxe package.

Special events

For events that require reservations, please call 877-247-5223.

Friday, October 24, 2014
5:00 p.m.
Halloween Card Craft
Inspire your girl to make something frightfully nice: a handmade card and matching envelope. She’ll use stickers and decorative paper to make a “boo-tiful” Halloween card, then add a sweet message on the inside.
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7:30 p.m.
Decorate a Halloween Haunted House!
Learn how to turn chocolate gingerbread into a "boo-tiful" haunted house! This festive activity includes everything your girl needs to make a delightfully frightful centerpiece, complete with colorful candies and other tasty treats.
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Saturday, October 25, 2014
8:15 a.m.
Sporty Styles
Discover our experts’ secrets for pulling off sporty styles! Your girl will learn how to create fresh and fun ’dos for her doll on game days. Includes easy-to-follow tips, plus doll hair accessories to take home.
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10:00 a.m.
Halloween Card Craft
Inspire your girl to make something frightfully nice: a handmade card and matching envelope. She’ll use stickers and decorative paper to make a “boo-tiful” Halloween card, then add a sweet message on the inside.
Learn More
Sunday, October 26, 2014
10:00 a.m.
Halloween Card Craft
Inspire your girl to make something frightfully nice: a handmade card and matching envelope. She’ll use stickers and decorative paper to make a “boo-tiful” Halloween card, then add a sweet message on the inside.
Learn More
Thursday, October 30, 2014
3:00 p.m.
BeForever Postcard Craft
The world of BeForever is waiting for your girl! At this craft event, she’ll create two postcards featuring the BeForever characters—one to keep, and one she can mail to a friend.
Learn More
Saturday, November 1, 2014
8:15 a.m.
BeForever: Create Your Silhouette Frame
Immerse yourself in the world of BeForever—and share page-turning adventures with girls from the past. At this special event, your girl will create and customize a multilayered frame—and get her own silhouette to display inside. Your girl will also enjoy fun quizzes and activities that help her get to know each of the BeForever characters.
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Thursday, November 6, 2014
3:00 p.m.
Hot Cocoa Cozy Craft
Make warm holiday memories! Your girl can create her own hot cocoa cozy from pieces of felt, then decorate it with cut-out marshmallows, snowflakes, and cocoa mugs.
Learn More
Friday, November 7, 2014
5:30 p.m.
Holiday Window Unveiling
Celebrate the season with American Girl! You and your girl can be one of the first to see our holiday window display and enjoy treats to help you get in the spirit.
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7:30 p.m.
Isabelle’s Celebration
Join us to celebrate the arrival of Isabelle, our newest Girl of the Year! At this special event, girls will learn about Isabelle, make a fun craft, and enjoy a delicious meal. Includes an American Girl book to take home.
Learn More
Saturday, November 8, 2014
8:15 a.m.
Doll ’Dos & How-Tos: Bright Highlights
Your girl can learn tips and tricks for giving her doll a bright new ’do! Our Doll Hair Salon stylists will show lots of ways to style her doll’s hair using our Bright Highlights Set, vibrant clip-in hair colors made just for My American Girl® dolls. Your girl will get hands-on tips from our experts—and she’ll get to take the highlights home!
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Thursday, November 13, 2014
3:00 p.m.
Hot Cocoa Cozy Craft
Make warm holiday memories! Your girl can create her own hot cocoa cozy from pieces of felt, then decorate it with cut-out marshmallows, snowflakes, and cocoa mugs.
Learn More
Friday, November 14, 2014
7:30 p.m.
Just Mom and Me
It’s time for a mother-daughter day! You’ll enjoy a special meal, make a paper family tree, and even sign a "mother-daughter promise" to keep creating memories. Includes a keepsake photo and frame, plus an American Girl book to take home.
Learn More
Wednesday, November 19, 2014
7:00 p.m.
Wonders of the Holiday Private Shopping Night
Now American Girl fans can surprise their special girls with the perfect holiday gift—and have a fun evening out with friends, too! Come to American Girl® for our Wonders of the Holiday Private Shopping Night. We’re giving a limited number of shoppers the opportunity to browse at their leisure or get complimentary help from a personal shopper without the usual holiday season crowds. All while enjoying light refreshments. Guests get a goody bag for their special girls, complete with the latest issue of American Girl® Magazine. There’s even a special surprise. It’s fun. And it’s FREE! But space is limited, so make your reservations today.
Learn More
Thursday, November 20, 2014
3:00 p.m.
Hot Cocoa Cozy Craft
Make warm holiday memories! Your girl can create her own hot cocoa cozy from pieces of felt, then decorate it with cut-out marshmallows, snowflakes, and cocoa mugs.
Learn More
Friday, November 21, 2014
7:30 p.m.
Date with My Dad
Spend a special day with your daughter! You’ll enjoy a delightful meal, make a paper craft, and even sign a "father-daughter promise" to keep having fun together. Includes a keepsake photo and frame, plus an American Girl book to take home.
Learn More
Saturday, November 22, 2014
8:15 a.m.
Everyday Fun Doll ’Dos
Your girl can learn how to give her doll a new school-day ’do! Our Doll Hair Salon stylists will share their secrets, and she’ll get doll hair accessories and styling instructions to take home. Plus, she’ll get hands-on tips for creating fun styles like a braided headband ’do, casual bun, and side braids for her doll.
Learn More

Plan your visit

Find the information you need to make your visit easy and enjoyable:

For more information, e-mail us or call 877-247-5223.

Frequently asked questions about American Girl Place

What can I expect at the Doll Hair Salon?
The Doll Hair Salon is where dolls get the special attention they deserve. Choose from a variety of new hairdos, and our stylists will make it happen. They can even pamper your girl’s doll with a package that makes her shine.
What if I have a group?
We welcome Girl Scout troops, birthday parties, corporations, school field trips, travel groups, book clubs, and more. Call 877-247-5223 to arrange a special visit. Available for groups of 20 or more.
Do I need reservations?
Reservations are needed for Cafe seatings and can be booked online for up to seven guests. To book for more than seven guests or to book for special events and packages that require reservations, call 877-247-5223.
What if I need to change my reservation?
For Cafe reservations, please adjust your booking online at least 24 hours beforehand if you have a change in the number of guests or if you need to cancel or re-schedule. Please note that event registrations are non-exchangeable and non-refundable.
Do you have a Doll Hospital?
Yes—your girl can bring in her doll for everything from general cleaning to “major surgery.” She’ll visit our Doll Hospital, and once she’s feeling better (in about two weeks), we’ll send her home, safe and sound.
What is Personal Shopping about?
Let one of our shopping experts assist you with advice, ideas, purchases, and more. To schedule an appointment, simply fill out our contact form. This complimentary service is available at all American Girl stores.
How do I request a charitable donation?
Please review the guidelines and requirements to determine your eligibility for a charitable donation, then complete and submit the charitable donation Request Form.

Dining reservations: book online | Party or event reservations: call 877-247-5223