American Girl

New York

New York Shopping Dining Parties Photo Studio Doll Hair Salon American Girl Avenue

Welcome to American Girl Place New York

Located in the heart of Manhattan, our New York store features specialty shops, private dining, and so much more.
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609 Fifth Avenue at 49th Street, New York, NY 10017

Special note: Beginning August 1, sections of our store will be undergoing renovations. Please pardon our dust as we make way for exciting changes this fall!

Shopping

Find shops featuring all of our characters—from historical favorites to My American Girl® dolls to our current Girl of the Year—plus Bitty Baby and the Bitty Twins. Add to the fun by exploring outfits, accessories, and furniture that help make every doll's world complete. Then browse our bookstore with titles that open up girls' imaginations. And don't miss Avenue AG, featuring specialty shops like Creativi-Tees for designing matching doll and girl T-shirts, plus more fun stops filled with adorable accessories, treats to eat, and other surprises. Learn more

Enjoy the help of a personal shopper: Schedule an appointment today.

Dining

New York’s American Girl Cafe is the place for brunch, lunch, afternoon tea, dinner, and parties. For reservations and seating times, call toll-free 877-247-5223. Prices subject to change. Now accepting reservations through December 1. Learn more

  • Brunch is $20 per person, excluding tax and gratuity. Seating time: 9:30 a.m.
  • Lunch is $24 per person, excluding tax and gratuity. Seating times: 11 a.m., 12:30 p.m., 2:30 p.m.
  • Afternoon Tea is $21 per person, excluding tax and gratuity. Seating time: 4 p.m.
  • Dinner is $26 per person, excluding tax and gratuity. Seating times: 5:30 p.m., 7:30 p.m.

Dining is offered only at the seating times listed. Reservations are recommended to ensure the seating time is available. A lack of reservations may result in the cancellation of a seating time.

New York: Sample Menu

Photo Studio

Your favorite girl can pose for a picture at the Photo Studio and take home a souvenir issue of American Girl® magazine with her face on the cover. Learn more

Doll Hair Salon

Let one of our stylists treat your girl’s American Girl doll to a new ’do! Visit the Doll Hair Salon and watch our specialists work their magic. Learn more

Parties & special packages

Plan an extra-special visit to American Girl Place that’s perfect from start to finish. Call for reservations: 877-247-5223. Prices subject to change. See all the Special Packages

Cafe Birthday Celebration

Throw her a party American Girl style—at the Cafe. $38 per person, excluding tax and gratuity.

Deluxe Birthday Celebration

Features everything she loves, all in a private dining area. $59 per person, excluding tax and gratuity.

A Day at American Girl Place

She’ll spend a day filled with fun and surprises. $260 for one child and one adult.

Late Night at American Girl Place

Girls get American Girl Place all to themselves. $205 per person. $245 per person for Deluxe package.

Special events

For events that require reservations, please call 877-247-5223.

Thursday, September 4, 2014
3:00 p.m.
BeForever Postcard Craft
The world of BeForever is waiting for your girl! At this craft event, she’ll create two postcards featuring the BeForever characters—one to keep, and one she can mail to a friend.
Learn More
Friday, September 5, 2014
5:00 p.m.
Grandparents’ Day Card Craft
Make their big day memorable! Your girl can decorate her own handmade card and envelope, then add a special message on the inside.
Learn More
5:30 p.m.
Special Day with Grandparents
Share a delightful day with your granddaughter! You’ll enjoy a special meal, make a paper bouquet, and even sign a promise to keep caring and sharing. Includes a keepsake photo and frame, plus an American Girl book to take home.
Learn More
Saturday, September 6, 2014
10:00 a.m.
Grandparents’ Day Card Craft
Make their big day memorable! Your girl can decorate her own handmade card and envelope, then add a special message on the inside.
Learn More
Sunday, September 7, 2014
5:00 p.m.
Grandparents’ Day Card Craft
Make their big day memorable! Your girl can decorate her own handmade card and envelope, then add a special message on the inside.
Learn More
Tuesday, September 9, 2014
11:00 a.m.
Bitty Baby and Me
Your little girl can shine bright with Bitty Baby! At this special event inspired by our picture-book collection, she’ll enjoy a fun "mommy-daughter" activity, coloring page, and delicious snack.
Learn More
12:00 p.m.
Princess Bitty Baby Story Time
Share a story side by side! Listen with your little girl to a reading of Princess Bitty Baby, an enchanting fairytale complete with a princess, a dragon, and a frog. Enjoy a fun activity together, too.
Learn More
Saturday, September 13, 2014
8:15 a.m.
BeForever: Create Your Silhouette Frame
Immerse yourself in the world of BeForever—and share page-turning adventures with girls from the past. At this special event, your girl will create and customize a multilayered frame—and get her own silhouette to display inside. Your girl will also enjoy fun quizzes and activities that help her get to know each of the BeForever characters.
Learn More
Thursday, September 18, 2014
3:00 p.m.
BeForever Postcard Craft
The world of BeForever is waiting for your girl! At this craft event, she’ll create two postcards featuring the BeForever characters—one to keep, and one she can mail to a friend.
Learn More
Saturday, September 20, 2014
8:15 a.m.
Doll ’Dos & How-Tos: Bright Highlights
Your girl can learn tips and tricks for giving her doll a bright new ’do! Our Doll Hair Salon stylists will show lots of ways to style her doll’s hair using our Bright Highlights Set, vibrant clip-in hair colors made just for My American Girl® dolls. Your girl will get hands-on tips from our experts—and she’ll get to take the highlights home!
Learn More
Tuesday, September 23, 2014
3:00 p.m.
Autumn Card Craft
Celebrate the start of a new season! Your girl can make and decorate a fall-themed card and matching envelope. She’ll use stickers and pretty paper to create her own handmade card, then add a fun message on the inside.
Learn More
Thursday, September 25, 2014
3:00 p.m.
BeForever Postcard Craft
The world of BeForever is waiting for your girl! At this craft event, she’ll create two postcards featuring the BeForever characters—one to keep, and one she can mail to a friend.
Learn More
Saturday, September 27, 2014
8:15 a.m.
BeForever: Create Your Silhouette Frame
Immerse yourself in the world of BeForever—and share page-turning adventures with girls from the past. At this special event, your girl will create and customize a multilayered frame—and get her own silhouette to display inside. Your girl will also enjoy fun quizzes and activities that help her get to know each of the BeForever characters.
Learn More

Plan your visit

Find the information you need to make your visit easy and enjoyable:

For more information, e-mail us or call 877-247-5223.

Frequently asked questions about American Girl Place

What can I expect at the Doll Hair Salon?
The Doll Hair Salon is where dolls get the special attention they deserve. Choose from a variety of new hairdos, and our stylists will make it happen. They can even pamper your girl’s doll with a package that makes her shine.
What if I have a group?
We welcome Girl Scout troops, birthday parties, corporations, school field trips, travel groups, book clubs, and more. Call 877-247-5223 to arrange a special visit. Available for groups of 20 or more.
Do I need reservations?
Reservations are needed for Cafe seatings and can be booked online for up to seven guests. To book for more than seven guests or to book for special events and packages that require reservations, call 877-247-5223.
What if I need to change my reservation?
For Cafe reservations, please adjust your booking online at least 24 hours beforehand if you have a change in the number of guests or if you need to cancel or re-schedule. Please note that event registrations are non-exchangeable and non-refundable.
Do you have a Doll Hospital?
Yes—your girl can bring in her doll for everything from general cleaning to “major surgery.” She’ll visit our Doll Hospital, and once she’s feeling better (in about two weeks), we’ll send her home, safe and sound.
What is Personal Shopping about?
Let one of our shopping experts assist you with advice, ideas, purchases, and more. To schedule an appointment, simply fill out our contact form. This complimentary service is available at all American Girl stores.
How do I request a charitable donation?
Please review the guidelines and requirements to determine your eligibility for a charitable donation, then complete and submit the charitable donation Request Form.

Dining reservations: book online | Party or event reservations: call 877-247-5223