Flash sale

Enjoy up to 40% off select favorites for a limited time.

Dreams take flight

Introducing Sapphire Splendor™, our 2022 Holiday Collector Doll

Your BFF, your way

Personalize with fashions and accessories that fit your personality!

Culture is a gift. Celebrate it!

Choose an outfit that matches your family's traditions

What's new to say boo

There's no disgusing the cuteness of these costumes

Holiday head start

Explore the all-new gifts ready to make wishes come true

Start making a list

Our virtual shop lets girls create a holiday wish list

Help for holiday shoppers

Make sure your gifts arrive on time, get shipping details, and more

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

So much fun in-store

Blowout birthdays, dining that delights, even the convenience of curbside pickup