Best sellers

Design a dream doll

Customize her look and style from head to toe

Kit 1934

A story of hope from the 1930s

Kit Kittredge™ has a nose for news and a can-do attitude

Grand opening: Summer 2023

New Los Angeles flagship store

Special giveaways include a FREE poster and books*

*While supplies last

Featured dolls
This season's spotlight

All the latest styles and sets for getaway play

Everything to set the scene

Stories come to life with sofas, entertainment centers, and so much more

Truly Me

The doll for me. Styled by me. 100% Truly Me™

Find her favorite combo of hair, skin, and eye color from dozens of choices

Babysitting basics

Girls can play out scenes of caring for little ones

American Girl x Jeni's

Every flavor of summer fun

Get set for the season with our tastiest collab yet

Dolls for every age and stage

American Girl World: On Roblox

An all-new gaming experience

Join favorite characters like Isabel, Nicki, and Kavi in worlds inspired by their stories

American Girl Live! In concert

Fan faves come to life on stage

Join the waitlist for our all-new live concert touring this fall

AG rewards. Join for free and get a $10 certificate for every 200 points earned.

Read more on the blog

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

Meet our new Girl of the Year™ in store

Celebrate Kavi’s arrival at special events that spotlight her story

Learn more about us