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Inspiring and empowering the next generation of girls

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Previously, we shared our plans to support the Black community and the fight against systemic racism through a three-pronged approach that leverages storytelling in new and powerful ways.

The outpouring of feedback from fans has been overwhelmingly positive—fueling our teams’ commitment and passion to inspire and empower the next generation of girls. To that end, we’re pleased to share our progress in the following areas:

Access & Amplification

In July, we made our many stories written by Black women and featuring Black heroines available on American Girl’s free online library to help educate, empower, and spark important conversations.

Along with reader and teacher guides, the library also includes the following new author videos:
Denise Lewis Patrick reminds us that everyone’s story is unique and important.
Connie Porter reads a favorite chapter from ”Addy: Finding Freedom” and answers a few FAQs.

We’re also donating $500,000 of some of our favorite books—featuring Addy, Melody, Kaya, Nanea, Josefina, Rebecca, and others—to the following organizations dedicated to supporting U.S. schools and public libraries: Reader to Reader, Kids Need to Read, and Little Free Library Read in Color Initiative.

Listening, Learning & Discussing

To help amplify girls’ voices, we’re producing a new conversation series that will debut via a media outlet and on AmericanGirl.com in 2021. The first, slated to air in February, features two young changemakers doing their part for social justice; followed by a second in April, that focuses on youth climate activists. We’ll feature other young heroes of diverse cultures, backgrounds, and life experiences throughout the year and beyond to shine a light on those making a positive difference in their communities.

New & Next

In August 2021, we’re adding a
new advice book to our award-winning ”Smart Girl’s Guide” series—written by diversity and inclusion expert Deanna Singh—about fighting racism and learning how to become an anti-racist. The new book will be an important addition to our popular advice series, which has been a trusted resource for parents and kids for nearly 20 years and selling more than 6 million titles to date.

Our teams have also been hard at work developing
new contemporary characters, with accompanying stories, that will reflect the racial diversity and multidimensionality of girls today. As always, the new dolls, books, and accessories are being meticulously researched, crafted, and overseen by experienced writers, designers, educators, youth advocates and other leaders. We’re looking forward to unveiling this line, as well as other culturally-diverse products, in the back half of 2021.

As we head into the new year (our 35th!), we plan to announce several new partnerships to help us celebrate our past and reimagine our future. As always, we remain steadfast in our mission to build girls of strong character through diverse and inclusive stories, products, and shared experiences. We look forward to celebrating our upcoming 35th birthday and this next chapter with all of you.

Sincerely,
Your friends at American Girl

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