Representing every girl’s story
We know our characters can’t cover every lived experience. That’s why we also give your girl the chance to choose a friend that best expresses the story she wants to tell about herself. To help tell that story to the fullest, we offer a diverse array of face shapes, skin tones, eye colors, and hair styles—or even no hair at all. And beyond accessories for traditional favorites like sports and music and animals, we’ve created everything from glasses and braces to diabetes kits and service dogs. From what she looks like to what she wears to how she engages with the world, each doll becomes so much more—a friend for every big moment and every little secret.