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Augmented Reality for the Holidays: Where Tradition Meets Technology


Remember the excitement and delight you felt as a child when your favorite holiday toy catalogue arrived in the mail? Pouring over glossy, dog-eared pages in the weeks leading up to the holidays, mug of hot cocoa in hand, was something of a childhood rite. The heft of the pages and the colorful spreads were the stuff of dreams and anticipation.

Capturing the charm of days gone by, the 2017 American Girl Holiday Catalogue pays homage to holiday traditions past and tells the story of our time—where character, learning, and storytelling matters; where pages come to life with both imagination and technology.

Ready to experience some magic with your girl? Make some hot cocoa, and recapture some of that holiday enchantment. Spend an afternoon curled up with your girl as you linger over the pages, just as you did when you were her age. Then download the free American Girl app, scan the cover, and watch the image come to life. Tucked away throughout the catalogue are opportunities to unlock interactive experiences, stop-motion videos, behind-the-scenes content, and a world beyond the page. Let the magic begin!

See how easy it is to use the app:

This app offers augmented-reality experiences. During these experiences, children should be supervised by an adult, and all users should be aware of their physical surroundings in the real world.

Experience what's next with the American Girl app

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google Inc.

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