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Explore a special selection of American Girl dolls, books, accessories, and more, including these favorites:

Historical characters

Meet our characters from the past! Their collections of authentic outfits, accessories, and books open up a world of imaginative play.

Girl of the Year

Each year a new contemporary character arrives with a world inspired by the interests of girls today.

Truly Me

Every girl can create a doll as unique as she is! Add personality with clothing, earrings, glasses, and so much more to make a doll that matches your girl's style and spirit.

Logan Everett, Tenney Grant, and Z. Yang

Meet our three newest contemporary characters—and discover their collections.


This sweet and silly group of girls each have the same big, bright wish: to be a good friend. Explore their world as they step into colorful garden boots and get ready for stomping in mud puddles, putting on shows, and helping friendships grow.

Which hairstyle will she choose?

Doll Hair Salon

Watch as our expert stylists give dolls a new look! Choose doll hairdos, ear piercing, pampering services and more.

The salon is open during regular store hours.

Guests may make a same-day appointment during their store visit—simply visit the salon early to check availability.

Doll hairstyling
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A look-book of styles starts the fun! Then girls can watch as stylists transform their dolls and share tips of creating great hairdos at home.

Doll ear piercing
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All dolled up! Ear piercing is perfect for dolls that like a bit of glitz—it includes doll ear piercing, extra earring pairs, and a take-home care tips booklet.

For 18" dolls only.

Contemporary character doll ear piercing
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Exclusive! Add ear-piercing service for her 18" doll at the Doll Hair Salon and get a special earring set.

For 18" dolls only.

Doll spa deluxe package
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Make it a spa day! A soft scrub on her face, arms, and legs will have her doll feeling like new. And girls can take home a special pampering kit, too; it includes cucumber stickers for her eyes, nail decals, a headband, a salon cape, and a faux face mask.

For 18" dolls only.

Doll pampering plus package
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Relaxed and refreshed! Order a pampering for 18" and 15" dolls. They'll get a soft scrub to make them feel squeaky-clean. Includes nail decals for 18" dolls.

For 15" and 18" dolls only.

Doll hearing aid
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Some friends need a little extra care. Add a hearing aid to one or both ears. Permanent piercing ensures a perfect fit; hearing aids are removable.

For 18" dolls only.

Additional service that can be added at the time of your appointment:

Doll nail polish
Includes painting of fingernails and toenails in your choice of nail polish colors. Plus, get a specially formulated (water-soluble and easy-to-wipe-off) just-for-dolls nail polish to take home—perfect for touch-ups!
Available only as an add-on to hairstyling for American Girl dolls. Not sold separately. Excludes Bitty Baby.