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A friend for every girl

Express her unique style and spirit with Truly Me™ dolls

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Explore the latest faves to love

New dolls, outfits, and sets to grow every girl’s imagination
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New

See our latest offerings, including dolls, outfits, and more
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Dolls

Explore our full selection of friends for girls of all ages
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Outfits

Find dresses, uniforms, girl matches, and more for every interest
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Furniture & Accessories

Set the scene for imagination with all the extras playtime needs
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Books

Browse our entire library, filled with advice and adventure
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Gift Cards

Select the gift that lets your girl choose just what she wants
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Make mix & match magic

Save when you purchase our Cute at Heart collection for dolls and girls! Enjoy 10% off 5 pieces, 15% off 10 pieces, or 20% off the entire collection.⁴
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Customize her playtime

Choose just what your girl wants with a gift trunk
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Just like Joss

Design a look of your own inspired by our Girl of the Year™
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Gift ideas just for your girl

Pick the present right for her based on age, awards, amount, and more
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Shop doll worlds

Truly Me™

Choose the doll that expresses who your girl is—inside and out
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Create Your Own

Give your girl the chance to design her favorite, from head to toe
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Girl of the Year™

Discover the stories of these characters facing today's challenges
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Historical Characters

Meet these characters from the past with lessons for the present
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WellieWishers™

Explore the world of these sweet-and-silly characters for ages 5+
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Bitty Baby™

Encourage a nurturing spirit with these little ones for ages 3+
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Open with care

Safety comes first as select American Girl stores start to welcome back guests
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Care beyond compare

At the American Girl Doll Hospital, our doctors make sure that when accidents happen, the adventures can continue
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Surfing with style

Members of AG Rewards™ can bring home the exclusive Joss™ wetsuit
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Celebrate heroes

See all the ways to support those who shine in challenging times
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