Making the world a brighter place
American Girl has a long-standing commitment to helping children and families in need. We’re proud to support a wide range of causes and issues affecting millions of individuals, such as literacy, poverty, natural disasters, and illness, to name just a few. We work with leading charitable organizations to ensure our donations are helping make the world a brighter place.
To date, American Girl has donated more than $125 million in dolls, books, clothes, and cash to countless charities nationwide. The company administers its philanthropic efforts in several ways, including partnerships with the following national organizations:
Children's Hospital Association
The Children's Hospital Association promotes the health and well-being of America's 70 million children and their families. The Association works with more than 200 children's medical centers to ensure that all children have access to a hospital when they need one and are provided high-quality care and services. American Girl supports the Children's Hospital Association with an annual donation of American Girl dolls. Since 2010, the company has donated over $6 million worth of dolls to help bring smiles and comfort to thousands of young girls who are in the hospital.
Delivering Good (formerly Kids in Distressed Situations) has helped nearly 70 million needy children by providing over $1 billion in new clothes, toys, books, and much more. Since 1990, American Girl has donated more than $16 million in new clothes, books, and toys to Delivering Good. Having something brand-new brings hope and confidence to children and their families, and Delivering Good works with nearly 1,000 local service agencies in the U.S. and around the world to distribute new items to kids who are poor, sick, or homeless, or who have parents who are away from home or unable to care for them. Delivering Good also helps families who have been affected by natural disasters.
Save the Children
Save the Children works across the nation in some of the most under-served, rural areas, where one in four children lives in poverty. Partnering with local schools and community organizations, Save the Children's U.S. Programs provide early education, literacy, and physical-activity and nutrition programs to children living in poverty. Save the Children also ensures the needs of children are met during disasters through their emergency response work. Save the Children's work benefited more than 240,000 children in 18 states last year.
American Girl supports Save the Children's literacy program each year with a significant book donation. To date, American Girl has provided more than $8 million in books and cash to help the organization develop students' reading skills and provide them with the guidance and support they need to grow as readers.
More ways American Girl gives back to girls and others!
Since 1992, American Girl has generously invested in United Way campaigns in those areas where its employees live and work. Over that time, the company and its employees have donated more than $2 million and provided thousands of refurbished dolls to families in need.
Madison Children's Museum
American Girl donates overstock and returned merchandise to the Madison Children’s Museum for the organization’s volunteer-driven annual benefit sale in July. Since American Girl initiated this unique partnership in 1988, the American Girl Benefit Sale has raised over $24 million and attracted millions of shoppers from around the country.
American Girl's Fund for Children
A percentage of the proceeds generated by the Madison Children's Museum American Girl Benefit Sale is returned to American Girl. All proceeds are redistributed through the company's Fund for Children (FFC). The FFC provides grants for philanthropic programs throughout Dane County that enhance children's education in the arts and environment. To date, American Girl's Fund for Children has awarded more than $11 million to numerous nonprofits, including The Aldo Leopold Nature Center, Onstage: A Performing Arts Series for Students and the Kids in the Rotunda performances at the Madison Overture Center, and hundreds of local performance groups and artist-in-residence programs.
Product donations and community partnerships
Each year, American Girl donates over $500,000 of its award-winning 18-inch dolls to a broad network of eligible nonprofit organizations that are raising funds that benefit children ages 6-12. To date, the company has donated millions of our products to nonprofits throughout the country. In addition, our American Girl retail stores have also developed numerous community partnerships to support organizations that benefit children, such as children's hospitals, family support services, and schools, to name a few.