Corporate Information

Since its beginning in 1986, American Girl has dedicated its entire business to being a trusted partner in building girls of strong character and helping them reach their full potential. A wholly owned subsidiary of Mattel, American Girl is one of the nation’s top omni-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and its customers.

American Girl is headquartered in Middleton, Wisconsin, in two warehouse operations and distribution facilities totaling 600,000 square feet. With its 19 American Girl® retail stores and an additional warehouse and distribution center in DeForest, Wisconsin, the company’s facilities total over 1.3 million square feet.

Between the company’s various locations, approximately 1,700 women and men are employed full- or part-time throughout the year, with the ranks growing to more than 3,700 during the pre-holiday season.