Opening a gift from American Girl opens up a world that inspires kindness and courage, one filled with creativity and play. It means unending opportunities for pretending, with lessons that last a lifetime.

Our joy is to see every girl soar through each stage of growing up, to encourage talents and ensure confidence blooms—because in the end, that’s what truly counts.

#GiveWhatCounts
3 Ways to Make the Holidays Merrier
Celebrate Together

Discover fun and festive ideas for the whole family

Spread Goodwill

Share how you #givewhatcounts to get others in the spirit

Make a Difference

Join us as we match donations to the American Red Cross

Written from the Heart
Girl smiling holding gift

It's that time of year when everyone marks down what they want. But what about what they want to give of themselves to others, like a helping hand or a surprising kindness?

Do both with our combination Wish List/Give List—it’s a chance for girls to express their favorites, as well as how they’ll cheer everyone around!

Download the list

AG Store

Plus: Find inspiration for giving back and gift ideas for girls at our stores!

Plan your visit

Explore Gifts to Bring Out What's Best

A New Experience Comes to Life in Our Catalogue

With the American Girl App, you can use your smart phone to scan for augmented reality, including stop-motion videos, behind-the-scenes content, and more.

Preview how it works

Request a catalogue

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