Creativity from head to toe—and all from the heart
Creativity from head to toe—and all from the heart
Creativity from head to toe—and all from the heart
Creativity from head to toe—and all from the heart
Celebrate what’s true in your girl
A leader on the sports field. A whiz in the classroom. A star on the stage. A gourmet in the kitchen. A champion in the saddle. With Truly Me™, every girl can write her own story of who she is and who she wants to be—inside and out.
Grow a strong spirit
Moving from play to page, girls can learn from a whole library of books that instill even more confidence and creativity. Developed by experts, each title touches on timeless topics from bullying to puberty, from understanding family to making new friends.
Create the one that’s one of a kind
Girls can design just what they have in mind for individuality that can’t be matched. Choosing from millions of ways to customize the look and style, your girl will bring home the friend she’s always imagined.
Always in demand are dolls that look like you—and with our Truly Me™ dolls, your girl can get an 18-inch best friend that matches her own style and spirit as well as her own look. Truly Me dolls come in dozens of options; we have dolls with red hair and green eyes, brown hair and green eyes, brown hair and hazel eyes, and lots more.
Plus, we offer a wide range of characters that will inspire and connect with today’s girls. Our historical characters, the heart of our collection, come with page-turning stories about America’s past. Don't miss our 2020 Girl of the Year™, Joss Kendrick™. For girls 5 to 7, check out our WellieWishers™, five friends who have endless fun exploring the world around them. For littler girls, our Bitty Baby™ line of baby dolls make perfect companions to cuddle and love.