Celebrate what's true in your girl
A leader on the sports field. A whiz in the classroom. A star on the stage. A gourmet in the kitchen. A champion in the saddle. With Truly Me™, every girl can write her own story of who she is and who she wants to be—inside and out.
Grow a strong spirit
Moving from play to page, girls can learn from a whole library of books that instill even more confidence and creativity. Developed by experts, each title touches on timeless topics from bullying to puberty, from understanding family to making new friends.
Create the one that's one of a kind
With individuality that can't be matched, girls can design just what they have in mind. With millions of ways to customize the look and style, your girl will bring home the friend she's always imagined.
Every girl deserves a chance to express exactly who she is — inside and out.Discover more about what Truly Me means
Plus, we offer a wide range of characters that will inspire and connect with today’s girls. Our historical BeForever characters, the heart of our collection, come with page-turning stories of America’s past. Our contemporary characters include our Girl of the Year, determined poet Gabriela McBride, and Tenney and Logan, a pair of Nashville musicians who shine on stage. For girls 5 to 7, check out our WellieWishers, five friends who have endless fun exploring the world around them. For littler girls, our Bitty Baby line of baby dolls make perfect companions to cuddle and love.