The season of picture-perfect holiday cards and dazzling celebrations is upon us! Now is the time to start gathering style inspiration for girls’ holiday outfits. From styling the whole crew with matching outfits to helping your girl and her doll stay twinning, dressing up for the holidays is the perfect opportunity to let her individuality (and smile!) shine. Whether she loves a statement piece with ruffles and faux-fur or something comfier and more casual, American Girl has timeless new holiday styles to coordinate and celebrate all season long.
Darling and delightful, a matching moment steals the show no matter the occasion. Seeing your girl and her doll dressed alike is sure to bring more style and spirit to an already memorable time of year; plus, girls’ holiday clothes are the just-right gifts that keep on giving. Because the joy of a new, fabulous ensemble never ends, even when the party does. American Girl is the ultimate destination for all things matching and merry, so keep these popular coordinating holiday outfits in mind for wish lists, festive family traditions, or holiday photos.
American Girl® x J.Crew Bubble-Skirt Party Outfit Bundle for Girls & 18-inch Dolls
American Girl® x J.Crew Polka-Dot Top & Tulle Skirt Bundle for Girls & 18-inch Dolls
American Girl® x J.Crew Bubble-Skirt Party Outfit Bundle for Little Girls & Bitty Baby® Dolls
American Girl® x J.Crew Bubble-Skirt Party Outfit Bundle for Girls & 14.5-inch Dolls
Add a little fairy-tale flair to the festivities with matching Disney-inspired dresses for girls and dolls. Inspired by beloved characters like Ariel, Belle, Anna, and more, these coordinating styles are perfect for everything from holiday photos to Christmas morning and imaginative adventures long after the decorations come down.
And the fun doesn't stop there. American Girl also offers matching looks for every kind of celebration, from twirl-worthy party styles like the Pink Party-Ready Dress to everyday outfits and cozy pajamas, making it easy to find a look that fits her unique style and every special occasion.
Prepare for photo ops galore and mini at-home fashion shows—it’s time to mix, match, and be merry! Fashion for girls is expressive and fun, so mixing prints, matching colors, or going full-on fashion-stylist mode with her doll is a guaranteed way to put her individuality on full display. Share these helpful styling tips with your girl, then let the closet curation begin.
• Stay warm this winter: Wintertime calls for cozy textures and warm layers, so sweaters, jackets, and tights are a must.
• Play with prints: Don’t be afraid to mix prints and colors! Plaids pair nicely with solid colors, while a pretty polka-dot print can be worn from head to toe.
• Lean into layers: Sport a sweater over a dress, pair a skirt and top with knit tights, or add a jacket to a shirt-and-pant combo.
• Finish with flair: Complete the look with accessories, like a purse, earmuffs, or headband.
Remember, fashion has no rules. Remind your girl to express herself and wear what she loves!
Spirited holiday style isn’t just for fancy parties—it’s for bedtime, too! Create a new tradition this season with matching PJs for girls that are as cute as they are cozy. Designed with a star-studded pattern and comfort in mind, our Hanna Andersson Berry Bright Stars Pajamas for girls and dolls are just right for snuggling up or sleeping in. After all, some of the most cherished yuletide memories begin and end in festive matching PJs.
Help your girl take her winter wardrobe to new heights with accessories. Accessorize with something glamorous, like a trendy purse or furry earmuffs, or something festive, like a knit scarf or winter hat. Your girl can add a pop of personality to any attire just by adding a little something extra, making her outfit an entire original. Plus, our selection of adorable accessories to complete her new holiday doll outfits for 18-inch dolls will bring an extra bit of magic to dress-up when she matches with her mini.
The holidays go by fast, but the memories you create last forever. Dressing up together isn’t just about fashion, it’s about connection, confidence, and celebration. So, this holiday, capture those twinning-outfit moments, host a mini runway show, or dance around the living room in sparkly shoes. Every laugh, every twirl, every “look at us!” moment adds to the story your family will tell for years to come.
Explore our full collection of holiday outfits, accessories, and fashion-forward gifts to create the perfect look this season.
The most anticipated releases for the holiday season are our new J.Crew and Hanna Andersson collaborations. This is the first time American Girl has partnered with J.Crew, and Hanna Andersson brings a new star print to their pajamas for girls and dolls.
With a variety of mix-and-match pieces available in our J.Crew collab, it's easy to create a holiday look for her doll that she'll love. Start with the Bubble-Skirt Party Outfit and add accessories like the black ballet flats, embellished heart purse, or Fair Isle beanie and scarf. There are also two different jackets for layering.
This year, we've collaborated with Hanna Andersson to offer matching pajamas for girls of all ages and their dolls. The Berry Bright Stars Pajamas feature the signature American Girl star design across the soft cotton PJs Hanna Andersson is known for. There are pajamas for girls 18 months and older, plus doll sizes for Bitty Baby®, AG Sisters™, WellieWishers™, and Truly Me™ dolls.
Anything festive would match the holiday fashions from American Girl! Colors within the collection include gold, red, light pink, and cream, but greens and blues would also complement. The Bubble-Skirt Party Outfit features a black background with gold polka-dots, so any look with polka-dots would also be a great idea.
To find additional fashion-forward gift ideas, visit our Clothing page. There you'll find other collaborations, like Hill House Home, Megan Moroney, Disney, and more. And our Truly Me page features a variety of dolls to explore and express who she is.
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