Tis the season to be shopping, and our 2026 holiday shopping guide will take the guesswork out of gifting. Whether you need advice on a first doll, want American Girl doll accessories, or are looking for festive outfits, we have you covered. Keep reading to find a gift she’ll love today and cherish forever.
Start the 2026 holiday season with the 2027 Girl of the Year™. This year’s girl is Daisy Davenport™, a soccer champ who is excited to go to sleepaway camp. While there, she earns badges, plays soccer, and attends sing-alongs by the campfire. Her world includes everything a girl would need for camp—even the cabin! Daisy is sure to be a must-have for any girl interested in summer camp, crafts, guitar, and soccer.
Spotted: a new collaboration with J.Crew, featuring polka-dot dresses and more! This curated holiday collection brings classic style to girls and dolls with festive fashions and accessories made for mixing, matching, and sharing. From the bubble-skirt dress and signature Barn Jacket to a pink faux-fur jacket and Fair Isle accessories, there are plenty of ways to create coordinated holiday looks.
And our pajama collab with Hanna Andersson is guaranteed to warm up even the coldest winter morning. These Hanna-me-down quality PJs feature American Girl’s signature star and are made for girls and dolls in various sizes.
Spotted: a new collaboration with J.Crew, featuring polka-dot dresses and more! This curated holiday collection brings classic style to girls and dolls with festive fashions and accessories made for mixing, matching, and sharing. From the bubble-skirt dress and signature Barn Jacket to a pink faux-fur jacket and Fair Isle accessories, there are plenty of ways to create coordinated holiday looks. Make it a cozy countdown to the holidays with an adorable advent calendar. Each door (24 in all) reveals a wintery doll accessory, from cocoa mugs to snowflake-shaped sugar cookies and a penguin plate. Or bring home a doll-sized Elf on the Shelf, officially licensed and sure to bring big smiles.
For a gift that takes little effort but provides big impact, look no further than a gift set. The Day of Fun All-in-One Set includes everything she needs: a doll, two outfits, and more than 10 accessories. It’s perfect for playing out “get ready with me” moments.
For younger girls, AG Sisters™ Sparkle & Celebrate gift set includes one of the AG Sisters dolls and everything she needs for a party with her bestie!
For toddlers 18m+
Start her American Girl® journey with a doll that’s oh-so-huggable and made for nurturing play. With Bitty Baby®, your toddler will learn how to feed, change, and care for her own little one. Winner of The National Parenting Center’s Seal of Approval, Bitty Baby features a soft body and a variety of skin, hair, and eye colors. There are also Disney-inspired care sets and a range of accessories, such as strollers, cribs, and high chairs.
Another great option for nostalgic American Girl fans is to give the My First collection. Inspired by the original American Girl historical characters, these soft plush dolls with yarn hair also each come with a board book written for younger fans.
For kids ages 4+
For children ages 4 and up, look no further than WellieWishers™ and AG Sisters™, two collections filled with friendship and storytelling.
Set in a fantastical world, the WellieWishers™ love to explore the outdoors together in their wellie boots. Each has their own interests, from artistic Kendall™ to nature-girl Willa™. With a book series, accessories, gift sets, and more, there are many ways to expand on this collection. Plus, the WellieWishers™ teach preschoolers how to be a good friend and respect differences by “walking in each other’s wellies.”
The AG Sisters™ know how to turn school days and sleepovers into glam-tastic stories full of fashion and fun. The smaller doll scale and trendy styles are right-sized for preschoolers, and the Sparkle & Celebrate Set™ includes a doll, party outfit, and a variety of accessories to play with right out of the box. The AG Sisters™ celebrate each other’s style, and this cute crew of close friends is truly a sisterhood.
For kids ages 6+
For girls looking for a doll that speaks to her personality and style, there are Truly Me™ dolls with a variety of hair, eye, and skin combinations to choose from. Add on outfits and accessories to make it truly hers. For even more customization, Create Your Own provides a plethora of options! Design every detail from head to toe to give your girl the ultimate gift.
Girl of the Year™ is also a great option for gift givers. Featuring stories from today, each character has her own personality and background. For 2027, our Girl of the Year is Daisy Davenport™, a outdoorsy girl going to summer camp for the first time.
For kids ages 8+
For girls who love storytelling and learning more about times past, our historical character dolls invite them to discover what life was like in different times and places. Each era and each character provides their own perspective on the world, letting girls see themselves in different characters, while also learning about something new.
For older kids and collectors, beautifully designed dolls and special releases make unforgettable holiday gifts, especially during our 40th anniversary. The 2026 Berry Sparkle™ Holiday Collector Doll is an extra-special keepsake for the season, featuring a festive berry-inspired look and sparkling Swarovski® Crystals. And our collaborations from Little People® and Polly Pocket® present our historical characters in a smaller, charming way. Finally, distinct from our beloved historical character dolls, our Modern Era™ commemorative collection reimagines favorite historical characters through a modern style lens.
And that’s the magic of American Girl! The holiday may start with one special gift, but the stories, friendships, and imagination can continue long after the wrapping paper is gone.
This season, give more than a gift. Give American Girl.
For toddlers and young children, Bitty Baby® and the My First collection make sweet first gifts. They encourage nurturing play, storytelling, and caring.
For kids ages 6 and up, Girl of the Year™, Truly Me™, and Create Your Own™ dolls offer different ways to explore creativity and self-expression. The best choice depends on what she loves most, whether that’s creating her own story or following along with the Girl of the Year’s™ story.
Absolutely! American Girl® offers holiday-ready American Girl® doll sets featuring dolls, outfits, and accessories. The 2026 lineup includes the Day of Fun All-in-One™ gift set, the AG Sisters Sparkle & Celebrate™ set, and special seasonal offerings like the Snowy Surprises Advent Calendar™.
New and standout gifts for 2026 include Girl of the Year™ Daisy Davenport™, the Snowy Surprises 2026 Advent Calendar, the 2026 Berry Sparkle™ Holiday Collector Doll, the American Girl x Hanna Andersson Berry Bright Stars collection, and the American Girl x J.Crew collection.
American Girl® dolls and accessories are designed to last. Our high-quality, educational, and inspirational products integrate learning and play, emphasizing important values along the way. The love of American Girl lasts well beyond the holidays, providing years of play and forever memories.
©2026 American Girl. American Girl and associated trademarks are owned by American Girl, LLC.
