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We believe in creating girls of strong character. Because character counts.

For more than 30 years and counting, we’ve encouraged and empowered girls to act with compassion, respect, and strength.

Discover how
Shop STEM
Watch curiosity and confidence soar
See everything for STEM
Shop Nanea
Nanea's all set to celebrate her birthday with family
Look at her latest favorites
Shop swimwear
Active bodies lead to active minds
Check out swimwear
Shop Create Your Own
Create whatever doll or design you have in mind
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Coming this year: American Girl Live

Experience our stories like never before, in an all-new touring musical from Mills Entertainment.

Get tickets today
Adventure apps at your fingertips
American Girl® World
Step into favorite characters’ stories in a whole new way.
WellieWishers™: Garden Fun
Discover how to make friendships grow strong.
Available at the App Store and Google Play
Pages packed with what girls love
American Girl® magazine
Bring home this winner of the 2017 Parents' Choice Silver Award.
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START ADDING UP AG Rewards
Where play and points add up to the most inspired perks around!
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Copyright © 2018 American Girl. All American Girl marks are trademarks of American Girl.
NASA insignia used with permission
*Luciana's Space Suit is available only to AG Rewards members in the U.S. through July 31 or while supplies last.