Guess who's born to ride and ready to fly...

It's the 2024 Girl of the Year™ - meet her October 4! Get email alerts

What's new at American Girl

Officially licensed product NFL. Find fan gear for all teams!

New to the starting lineup

Get game-day ready with outfits and more to start the season

The sweetest picks of the patch

There's no disguising how cute this season's costumes are!

Experience a day to remember

Discover all the excitement in store

American Girl Live! In concert

Fan faves come to life on stage

Buy tickets today for our all-new live concert touring this fall

Celebrate National Literacy Month. Enjoy 2x AG Rewards points on all books through Sept 30.

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*AG Rewards™ members receive 2x points on book purchases from 9/15/23 through 11:59 p.m. Central Time on 9/30/23. Offer valid for one-time use only and for Rewards members only. Offer valid at and American Girl® US retail locations only. Not valid at Indigo™ or Chapters™, Amazon, Kohl’s, or Barnes & Noble retail locations or websites. AG Rewards™ members must be signed into their Rewards Account online or provide store associates their account information at time of purchase to receive 2x Rewards points through online and in-store purchase(s). New AG Rewards™ members who enroll on 9/15/23 may need to log out and log back in for promotion to apply. “Receive double AG Rewards points” means you will receive 2x the point value of your current tier earning power. For example, Silver members will earn 2 points for every $1.00 spent, Gold members will receive 2.5 points for every $1.00 spent, and Berry members will receive 3 points for every $1.00 spent. These extra Additional Points are only awarded in conjunction with Base Points earned because of a purchase under the terms of the Rewards Program. Points will be credited to your Rewards Program account within 7 days after initial purchase. This Promotion excludes the accrual of Additional Points for Non-Qualifying Purchases under the terms of the Rewards Program. Points do not apply to purchases of physical or e-gift cards. Additional Points may be reversed if a qualifying purchase is returned or canceled. You may only receive Additional Points once on a single purchase, no matter the number of offers that apply. Visit here or call customer service at 800-845-0005 for more information. Available rewards are subject to change without notice. Restrictions apply.