Dolls, Clothes, Games & Gifts for Girls
Create Your Own
Meet Blaire Wilson™, Girl of the Year 2019™
She connects with others through creativity
Shop her world Shop online Explore advice & activities Locate a store Play games for girls Create Your Own Who We Are
Experience our stories like never before, in an all-new musical from Mills Entertainment.
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Discover the latest ways play and points add up to special offers, surprise gifts, and more!
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We believe in creating girls of strong character
For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.
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