Dolls, Clothes, Games & Gifts for Girls

Blaire Wilson Girl of the Year 2019

Meet Blaire Wilson, Girl of the Year 2019

She connects with others through creativity

Shop her world
Spring Dresses
It's time to watch new friendships bloom
Truly Me Camping
Get away for adventure together
Historical Characters outfits
Discover springtime stories from every era
Create Your Own
Fresh designs for friendship-themed outfits
American Girl Live
Experience our stories like never before, in an all-new musical from Mills Entertainment.
Get tickets today
American Girl Rewards
Discover the latest ways play and points add up to special offers, surprise gifts, and more!
Join now

We believe in creating girls of strong character

For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.

Discover how