Dolls, Clothes, Games & Gifts for Girls

Luciana
Discover the meaning behind our magic
Everything we do helps girls act with compassion, respect, and strength.
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Dressed to express holiday spirit
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Soar with confidence like Luciana
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Creative combinations for every style
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Friendships grow more festive this time of year
Z, Gabriela, Tenney
Last holiday for Z, Gabriela™, and Tenney™
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American Girl Live
Experience our stories like never before, in an all-new touring musical from Mills Entertainment.
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American Girl Rewards
Discover the latest ways play and points add up to special offers, surprise gifts, and more!
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