As if

this could be more iconic!

Celebrate the 30th anniversary of Clueless with a totally-important collector release.

As if!

this could be more iconic!

Celebrate the 30th anniversary of Clueless with a totally-important collector release.

Collector Series

Up to 50%* off

on select items

Save up to

50%*

on select items

Meet our dolls

Explore worlds of play for every age and stage

Bitty Baby

The first American Girl® for your little ones to love and nurture

The first American Girl® for your little ones to love and nurture

Shop Bitty Baby®
Disney

Treasured stories with enchanting dolls and outfits

Treasured stories with enchanting dolls and outfits

Shop Disney
Truly Me™

With so many choices, there's a doll just right for your girl

With so many choices, there's a doll just right for your girl

Shop Truly Me™
Summer McKinny

A new doll every year with a story from today's world

A new doll every year with a story from today's world

Shop Girl of the Year™
Melody Ellison

Each doll stars in an inspirational story from America's past

Shop historical characters
Create Your Own

The chance to customize a doll from head to toe

The chance to customize a doll from head to toe

Shop Create Your Own

Bestsellers


Bestsellers


Design a dream doll

Customize her look and style from head to toe

Design a dream doll

Customize her look and style from head to toe

New! Long Hair Looks by Truly Me™

Long hair, endless styles

Style like a pro with new Long Hair Looks by Truly Me™

Nanea 1941. Melody 1964. Kirsten 1854.

New releases making history

Discover the latest arrivals from every era

Girl of the Year 2025 Summer. Girl of the Year 2024 Lila.

Ignite your girl's interests

Passionate about pets? Flips out for gymnastics? Inspiration awaits.

Disney. Moana 2.

Share every story

Play happily ever after with an enchanting collection

Better benefits. Upgraded perks. Check out what's new!

Better benefits.
Upgraded perks.

Check out what's new!

 

Find the perfect American Girl® doll

Select a category to start exploring

Share a day to remember forever

Share a day to remember forever

Latest articles

Latest articles


Read more on the blog

Room to grow

Room to grow

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come

Find your inner star