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We believe in creating girls of strong character

For more than 30 years and counting, we’ve encouraged and empowered girls to act with compassion, respect, and strength.

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Shop Luciana
Bring home Tenney™, Gabriela™, and Z before they're gone!
Shop WellieWishers
Luciana's ready to soar into the next chapter of her story
Shop new
Nanea can't wait to celebrate at her family luau
Shop Bitty Baby
Bitty Baby's new pajamas are all the buzz
Coming this year: American Girl Live

Experience our stories like never before, in an all-new touring musical from Mills Entertainment.

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American Girl® World
Step into favorite characters’ stories in a whole new way.
WellieWishers: Garden Fun
Discover how to make friendships grow strong.
Available at the App Store and Google Play
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