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Welcome to American Girl

Grown-ups

Shop our selection of dolls, books, and more that help build girls of strong character.

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Girls

Discover fun games, videos, and more activities to inspire your imagination.

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  • The wish makers - Find the latest gifts for every girl on your list - Shop what's new

     

     

  • My kind of Dolliday - Only while supplies last: Bring home our new 2021 Winter Princess™ collector dolls- Shop Winter princess dolls

     

     

  • The Tradition keepers - Bring home festive outfits for celebrations thourghout the year - Shop new outfits

     

     

 

Old-school cool We've partnered with customizable accessories brand Stoney Clover Lane to create pieces inspired by our six original characters - Get an email alert

 

 

 

 

  • Meet three new friends ready to create a World by Us™

    Shop World by Us™

best sellers

Top picks for play
    • Kira™ doll shown with her animals

      The Aussie adventurer

      Discover Kira’s story of caring for animals in the outback

      Shop Kira's world

    • Dolls in costumes

      The trick-or-treater

      Surprise your girl with a Doll-o-ween disguise

      Shop costumes

 

Dolls for every age and stage

Explore all dolls

 

  • Doll doctor taking care of a customer's doll

    Care beyond compare

    When accidents happen, the Doll Hospital can help

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  • Girls hugging with gifts

    Holiday shopping help

    Find all the details you need for getting gifts on time

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  • A screen showing the virtual American Girl Place

    Visit anytime, anywhere

    Now we’re VIRTUAL and IRL—shop our stores your way

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  • Dolls celebrating

    Cheers to 35 years

    Celebrate our birthday with blowout events and experiences 

    Discover more

 

  • Dining - Parties - Salon

    Celebrate with us in store

    Experience a day of fun she’ll remember for years

    Find a store

  • Our story

    Learn all about the origins of American Girl, plus how we hope to help every girl shine!

    Read more
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