Dolls, Clothes, Games & Gifts for Girls

We believe in creating girls of strong character. Because character counts.

For more than 30 years and counting, we’ve encouraged and empowered girls to act with compassion, respect, and strength.

Discover how
Watch curiosity and confidence soar
Shop Nanea
Nanea's all set to celebrate her birthday with family
Shop swimwear
Active bodies lead to active minds
Shop Create Your Own
Create whatever doll or design you have in mind
Coming this year: American Girl Live

Experience our stories like never before, in an all-new touring musical from Mills Entertainment.

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Adventure apps at your fingertips
American Girl® World
Step into favorite characters’ stories in a whole new way.
WellieWishers: Garden Fun
Discover how to make friendships grow strong.
Available at the App Store and Google Play
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