Dolls, Clothes, Games & Gifts for Girls

We believe in creating girls of strong character. Because character counts.

For more than 30 years and counting, we’ve encouraged and empowered girls to act with compassion, respect, and strength.

Discover how
Shop Luciana
Luciana's ready to soar into the next chapter of her story
Shop WellieWishers
Connecting at the carnival
Shop new
Kit harvests her hard work
Shop Bitty Baby
Celebrate a year of firsts
Coming this year: American Girl Live

Experience our stories like never before, in an all-new touring musical from Mills Entertainment.

Get tickets today
Adventure apps at your fingertips
American Girl® World
Step into favorite characters’ stories in a whole new way.
WellieWishers: Garden Fun
Discover how to make friendships grow strong.
Available at the App Store and Google Play
Pages packed with what girls love
American Girl® magazine
Bring home this winner of the 2017 Parents' Choice Silver Award.
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START ADDING UP AG Rewards
Where play and points add up to the most inspired perks around!
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