Up to 50%* off

on select items

Save up to

50%*

on select items

Long hair,
endless styles

Long hair, endless styles

It's glow-up time with new dolls & accessories

Shop Long Hair Looks™
American Girl Long Hair Looks
American Girl Long Hair Looks
Shop Long Hair Looks™

Perfect
sole mates

Perfect sole mates

Available while supplies last

Shop AG™ x Crocs™
Rotating images of American Girl products
Rotating images of American Girl products
Shop AG™ x Crocs™

New looks
for littles

New looks for littles

Outfits to suit any play scene

Shop Little Bitty Baby™
Little Bitty Baby dolls
Little Bitty Baby dolls
Shop Little Bitty Baby™

Passions
in action

Passions in action

Launch a business or a backflip

Shop Girl of the Year™
Girl of the Year 2025 and 2024
Girl of the Year 2025 and 2024
Shop Girl of the Year™

Meet our dolls

Explore worlds of play for every age and stage

Bitty Baby

The first American Girl® for your little ones to love and nurture

The first American Girl® for your little ones to love and nurture

Shop Bitty Baby®
Disney

Treasured stories with enchanting dolls and outfits

Treasured stories with enchanting dolls and outfits

Shop Disney
Truly Me™

With so many choices, there's a doll just right for your girl

With so many choices, there's a doll just right for your girl

Shop Truly Me™
Summer McKinny

A new doll every year with a story from today's world

A new doll every year with a story from today's world

Shop Girl of the Year™
Melody Ellison

Each doll stars in an inspirational story from America's past

Shop historical characters
Create Your Own

The chance to customize a doll from head to toe

The chance to customize a doll from head to toe

Shop Create Your Own

New arrivals

New arrivals

Design a dream doll

Customize her look and style from head to toe

Design a dream doll

Customize her look and style from head to toe

Nanea 1941. Melody 1964. Kirsten 1854.

New releases making history

Discover the latest arrivals from every era

Disney. Moana 2.

Share every story

Play happily ever after with an enchanting collection

New

Pretty in Peach

Announcing a new collaboration in celebration of Mattel's 80th anniversary

Disney. Moana 2.

A splash of fun

New pool playset for Baby's first dip

Better benefits. Upgraded perks. Check out what's new!

Better benefits.
Upgraded perks.

Check out what's new!

 

Share a day to remember forever

Share a day to remember forever

Latest articles

Latest articles


Read more on the blog

Room to grow

Room to grow

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come

Find your inner star