Dolls, Clothes, Games & Gifts for Girls

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Blaire Wilson Girl of the Year 2019

Cook up creativity with our 2019 Girl of the Year

Explore Blaire's world
Swim Essentials
Make a splash that stands out
Truly Me Camping
Get away for adventure together
Nanea spreads the aloha spirit to give strength to family and friends
Create Your Own
Fresh designs for friendship-themed outfits
American Girl Live
Experience our stories like never before, in an all-new musical from Mills Entertainment.
Get tickets today
American Girl Rewards
Discover the latest ways play and points add up to special offers, surprise gifts, and more!
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We believe in creating girls of strong character

For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.

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