Dolls, Clothes, Games & Gifts for Girls

Blaire Wilson Girl of the Year 2019

Creativity served fresh daily

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Truly Me
Friendship means winning together
Truly Me
Select a friend to spark self-expression
On the road to self-discovery
American Girl Live
Experience our stories like never before, in an all-new musical from Mills Entertainment.
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American Girl Rewards
Discover the latest ways play and points add up to special offers, surprise gifts, and more!
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We believe in creating girls of strong character

For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.

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