The perfect gift combo

Design a dream doll plus a personalized video message

In every era, character matters

Each hero offers inspiration from America's past

Life is an adventure—where to next?

Introducing more ways to imagine

Meet our new character, Kavi, plus discover the latest looks and books

Fairy-tale togetherness

These fantastic friends dress up in enchanting ensembles

A love that lasts

Little ones learn kindness and nurturing with Baby

Gifts for every birthday girl

All kinds of ideas perfect for her age and interests

Visit anytime, anywhere

Now we’re VIRTUAL and IRL—shop our stores your way

Membership means more

More offers, more exclusives, more excitement!

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

Meet our new Girl of the Year™ in store

Celebrate Kavi’s arrival at special events that spotlight her story

Learn more about us