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  • Need it for the holidays? Order now!

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  • Black Fri-yay: Up to $60 off through 11/289

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  • Extra savings: $3 & up bonus deals through 11/309

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  • Play now, pay later with Shop Pay

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  • Free shipping every day on all orders $140+1

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  • Now through November 28 Black FRI-YAY - $15 off $100+, $25 off $150+, $40 off $200+, $60 off $300+ Savings automatically applied in bag. Excludes 18"dolls and Pacman™ Arcade. Shop now

     

     

  • Create your own in time for Christmas - Order a custom doll by December 1 Start creating

     

     

  • We are Team USA - Fresh sets for the 2022 Winter Games - Shop Olympic sets

     

     

 

 

    • Doll in coffee shop

      The tradition keepers

      Festive outfits from celebrations throughout the year

      Shop new outfits

    • Dolls in PJs

      Matching girl & doll PJs

      Only $50 for both through 12/24!6

      Shop PJs

 

  • Holiday highlights

    The most popular gifts on girls’ lists

    Explore holiday shop

best sellers

Top picks for play

Dolls for every age and stage

 

 

  • Doll doctor taking care of a customer's doll

    Care beyond compare

    When accidents happen, the Doll Hospital can help

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  • Girls hugging with gifts

    Holiday shopping help

    Find all the details you need for getting gifts on time

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  • A screen showing the virtual American Girl Place

    Visit our stores your way

    AG™ holiday magic virtually and IRL

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  • American Gril Making her-Story™ - image of 4 women holding dolls

    Why World by Us™ matters

    Meet four young women breaking barriers like our new characters 

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  • Dining - Parties - Salon

    Celebrate with us in store

    Experience a day of fun she’ll remember for years

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  • Our story

    Learn all about the origins of American Girl, plus how we hope to help every girl shine!

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