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New arrivals
Spring shop
Historical characters
Girl of the Year™
Bitty Baby®
Truly Me™
All dolls
Create Your Own
Furniture
Clothing
American Girl World x Roblox
Royal friend
Introducing Pegeen the Pig, the perfect pal for sweet sleepovers
Spring-break styles
Get set for a getaway to the beach and beyond
Find a forever friend to suit her story and style
Baking fun with Bitty Baby
Sweet times await Baby in the kitchen
Calling all Harry Potter™ fans
Magic is in the air with new Quidditch™ gear
Move-in ready
Sofas, entertainment centers, and more decorations perfect for our dollhouse
Design a dream doll
Customize her look and style from head to toe
For ages 8+Inspirational girls from today’s world
For ages 8+Stars from storied times in America
For ages 8+Three friends building tomorrow together
For ages 6+Dolls to match her style and spirit
For ages 6+Yours to design from head to toe
For ages 4+Five friends who grow together
For ages 18m+A little one to love and nuture
An all-new gaming experience
Join favorite characters like Isabel, Nicki, and Kavi in worlds inspired by their stories
Membership means more
More offers, more exclusives, more excitement!
Meet our new Girl of the Year™ in store
Celebrate Kavi’s arrival at special events that spotlight her story
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Your girl can take her doll wherever she goes! | $36.00
Your girl can take her pet wherever she goes! | $40.00
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