Grand opening: Summer 2023
New Los Angeles flagship store
Special giveaways include a FREE poster and books*
*While supplies last
Everything to set the scene
Stories come to life with sofas, entertainment centers, and so much more
Truly Me
The doll for me. Styled by me. 100% Truly Me™
Find her favorite combo of hair, skin, and eye color from dozens of choices
American Girl x Jeni's
Every flavor of summer fun
Get set for the season with our tastiest collab yet
For ages 8+
Inspirational girls from today’s world
For ages 8+
Stars from storied times in America
For ages 8+
Three friends building tomorrow together
For ages 6+
Dolls to match her style and spirit
For ages 6+
Yours to design from head to toe
For ages 4+
Five friends who grow together
For ages 18m+
A little one to love and nuture
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American Girl World: On Roblox
An all-new gaming experience
Join favorite characters like Isabel, Nicki, and Kavi in worlds inspired by their stories
American Girl Live! In concert
Fan faves come to life on stage
Join the waitlist for our all-new live concert touring this fall
Latest from American Girl® Blog
American Girl® in the news
American Girl in the news
A Smart Adult's Guide: Helping kids manage stress and worry
American Girl Podcast Network
American Girl Podcast Network
Why Isabel and Nicki matter
Isabel & Nicki, 1999
Explore the world of American Girl on Roblox!
American Girl World: Now on Roblox
Meet our new Girl of the Year™ in store
Celebrate Kavi’s arrival at special events that spotlight her story
