Build your basket, your way

All the Easter gifts from the top of her list

Spring-break styles

Get set for a getaway to the beach and beyond

Magic is in the air with
new Quidditch™ gear

Baking fun with Bitty Baby

Sweet times await Baby in the kitchen

Wild and woolly with Willa

This nature fan loves to explore with her fantastical friends

Move-in ready

Sofas, entertainment centers, and more decorations perfect for our dollhouse

Design a dream doll

Customize her look and style from head to toe

An all-new gaming experience

Join favorite characters like Isabel, Nicki, and Kavi in worlds inspired by their stories

Membership means more

More offers, more exclusives, more excitement!

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

Meet our new Girl of the Year™ in store

Celebrate Kavi’s arrival at special events that spotlight her story

Learn more about us