Dolls, Clothes, Games & Gifts for Girls
Introducing Blaire Wilson™, Girl of the Year™ 2019
She connects with others through creativity
Shop her world Shop online Explore advice & activities Locate a store Play games for girls Create Your Own Who We Are
Experience our stories like never before, in an all-new musical from Mills Entertainment.
Get tickets today Discover the latest ways play and points add up to special offers, surprise gifts, and more!
Join now We believe in creating girls of strong character
For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.
Discover how