Lila Goes for Gold. New book.
Lila's adventures continue
Our 2024 Girl of the Year™ hopes to shine at a whole new level
Imaginative ingredients. All kinds of make-believe fun are on the menu.
Team sprit starts here. Fan fashions to cheer in the new year.
Ready to stroll. Bring home your little one's first American Girl® doll.
WellieWishers. Friendships & fantasy play. Enter a world of whimsy with girl-sized lessons.
Guidance for girls on the grow. New advice from our 25th anniversary edition.
New Dallas store debuts soon
Our Dallas store is moving to The Shops at Park Lane
Experience our all-new store location, opening early 2024
AG Rewards. Get a $10 certificate for every 200 points earned.
Join for free today
Plus, members enjoy exclusive offers, early access, and many more benefits
25 years of The Care & Keeping of™ YOU!
Why Lila matters
Girl of the Year 2024, Lila. New book, Lila Goes for Gold
American Girl® in the news
American Girl in the news
Why Isabel and Nicki matter
Isabel & Nicki, 1999
Fashion flashback
For ages 8+. 18 inch doll. Historical Characters. Each doll stars in an inspirational story from America's past.
For ages 8+. 18 inch doll. Girl of the Year. A new doll every year with a story from today's world. Shop Girl of the Year.
For ages 6+. 18 inch doll. Truly Me. With so many choices, there's a doll just right for you. Shop Truly Me.
For ages 18 months+. Bitty Baby. The first American Girl doll for little ones to love and nurture. Shop Bitty Baby.
For ages 4+. 14.5 inch doll. WellieWishers. Playful pals with stories of first friendships in a fantasy world. Shop WellieWishers
For ages 6+. 18 inch doll. Create Your Own. The chance to customize a doll from head to toe. Create your own.
