Dolls, Clothes, Games & Gifts for Girls

Truly Me™ - Start smart this school year
Shop online Explore advice & activities Locate a store Play games for girls Create Your Own Who We Are

We believe in creating girls of strong character

For more than 30 years and counting, we’ve encouraged and empowered girls to act with compassion, respect, and strength.

Discover how
Shop Luciana
Bring home Tenney™, Gabriela™, and Z before they're gone!
Get yours now
Shop WellieWishers
Luciana's ready to soar into the next chapter of her story
Explore her world
Shop new
Nanea can't wait to celebrate at her family luau
Check it out
Shop Bitty Baby
Bitty Baby's new pajamas are all the buzz
Bring home a set
Coming this year: American Girl Live

Experience our stories like never before, in an all-new touring musical from Mills Entertainment.

Get tickets today
Adventure apps at your fingertips
American Girl® World
Step into favorite characters’ stories in a whole new way.
WellieWishers™: Garden Fun
Discover how to make friendships grow strong.
Available at the App Store and Google Play
START ADDING UP AG Rewards
Where play and points add up to the most inspired perks around!
Join now
Recall information
Copyright © 2018 American Girl. All American Girl marks are trademarks of American Girl.