Dolls, Clothes, Games & Gifts for Girls

Blaire Wilson Girl of the Year 2019

Creativity served fresh daily

Shop Blaire's whole world
Truly Me
Friendship means winning together
Truly Me
Select a friend to spark self-expression
Maryellen
On the road to self-discovery

We believe in creating girls of strong character

For more than 30 years and counting, we've encouraged and empowered girls to act with compassion, respect, and strength.

Discover how