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Welcome to American Girl

Grown-ups

Shop our selection of dolls, books, and more that help build girls of strong character.

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Girls

Discover fun games, videos, and more activities to inspire your imagination.

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  • The wish makers - Find the latest gifts for every girl on your list - Shop what's new

     

     

  • The Tradition keepers - Bring home festive outfits for celebrations thourghout the year - Shop new outfits

     

     

  • Happy doll-o-ween - Treat your. girl to a tricked out costume! Shop Halloween

     

     

 

Old-school cool We've partnered with customizable accessories brand Stoney Clover Lane to create pieces inspired by our six original characters - Shop new bags

 

 

 

 

  • Meet three new friends ready to create a World by Us™

    Shop World by Us™

best sellers

Top picks for play
    • Kira™ doll shown with her animals

      The Aussie adventurer

      Discover Kira’s story of caring for animals in the outback

      Shop Kira's world

    • Dolls in costumes

      New hair, more flair

      Discover the latest hues for the holidays

      Start creating

Dolls for every age and stage

 

 

  • Doll doctor taking care of a customer's doll

    Care beyond compare

    When accidents happen, the Doll Hospital can help

    Admit now

  • Girls hugging with gifts

    Holiday shopping help

    Find all the details you need for getting gifts on time

    Explore now

  • A screen showing the virtual American Girl Place

    Visit anytime, anywhere

    Now we’re VIRTUAL and IRL—shop our stores your way

    Explore now

  • American Gril Making her-Story™ - image of 4 women holding dolls

    Why World by Us™ matters

    Meet four young women breaking barriers like our new characters 

    Read now

 

  • Dining - Parties - Salon

    Celebrate with us in store

    Experience a day of fun she’ll remember for years

    Find a store

  • Our story

    Learn all about the origins of American Girl, plus how we hope to help every girl shine!

    Read more
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