Welcome to your destination for the latest American Girl news, product launches, and highlights. Whether you're a longtime collector, a parent introducing a new generation to beloved characters, or a fan eager to discover what's new, this page is your go-to source for everything happening at American Girl.
For 40 years, American Girl has inspired girls through stories that celebrate girlhood. From historical dolls that bring the past to life to contemporary collections that encourage self-expression, our mission remains the same: helping girls see themselves in a story while also expanding their view of the world.
One of the biggest stories in recent news is the return of several fan-favorite historical characters as part of American Girl's 40th anniversary. These characters continue to connect generations through their stories and detailed accessories.
Featured returning characters include Felicity Merriman™, Molly McIntire™, Addy Walker™, Josefina Montoya™, Kaya™, Kirsten Larson™, and Kit Kittredge™. Their return generated widespread excitement, with AG doll news appearing in:
• “American Girl Historical Characters Dolls Return For Brand's 40th Anniversary,” Forbes
• “The Original American Girl Dolls Are All Coming Back,” Glamour
• “American Girl Is Bringing Back Its Original Historical Characters in Celebration of the Brand's 40th Anniversary,” People Magazine
• “You Can Now Buy The Most Iconic American Girl Dolls In A Bundle,” Scary Mommy
• “The OG American Girl Dolls Are Making a Comeback, Why It Means So Much to Millennials,” The Everymom
• “American Girl Brings Back Classic Dolls for Its 40th Birthday,” The Toy Insider
• “See Original American Girl Dolls Relaunched in Historical Collection,” USA Today
Another exciting launch is the collaboration with Hill House Home. Inspired by historical characters’ signature prints, the collection celebrates storytelling through fashion, creating new ways for fans to connect with favorite characters.
• Women’s Wear Daily unveiled the collection and shared details from Hill House Home founder and CEO Nell Diamond.
• Country living highlighted the nostalgic inspiration behind the collection and its appeal to families and collectors.
• ELLE spotlighted the line, explaining that the collection “taps into the enduring appeal of American Girl while bringing Hill House Home’s romantic sensibility to a new generation.”
Over the past 40 years, American Girl characters didn’t just shape the brand—they became cultural icons whose stories, accessories, and signature styles still spark joy and nostalgia today. These news stories explain just how big the impact our dolls and books have on generations of girls:
• CBS News explores how making history come alive also creates timeless bonds across generations
• Book Riot reflects on how American Girl dolls have captured the hearts of young readers
• The Milwaukee Journal Sentinel illuminates the impact American Girl—including within their own newsroom
American Girl also embraced the nostalgia, with these additional articles tied to our anniversary and classic characters:
• History That Educates and Entertains
• Celebrating 40 Years of American Girl
• Historical Character Encyclopedia
As American Girl starts a new chapter following our anniversary, the commitment to inspiring girls to grow up with courage, confidence, and strength of character remains. Whether we’re launching a new American Girl doll or celebrating our history, we will continue to empower girls to discover who they are and who they are meant to be.
Be sure to explore our new arrivals for the latest launches!
You'll find a mix of brand announcements, product releases, behind-the-scenes stories, and highlights from recent media coverage. This page is designed to keep fans, parents, and collectors informed about what's happening across the brand.
New releases are featured in the Recent Product Launches section of this page. From there, you'll find links to product detail pages where you can explore characters, books, outfits, and accessories in greater depth. You can also browse our New Arrivals collection for the latest releases.
From time to time, fan-favorite products and character collections may return as part of special anniversaries, limited-time offerings, or commemorative collections. When those announcements happen, you'll find updates here.
In addition to this page, you can follow American Girl on social media and sign up for email updates to receive news about upcoming launches, special collections, and brand announcements.
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