Inspiring girls to grow up with courage, confidence, and strength of character

Inspiring girls to grow up with courage, confidence, and strength of character


Just rolled in

Take a spin through the '70s with Julie's new collection


Positively beaming

Score a perfect 10 with our 2024 Girl of the Year™


Summer's brightest looks

Find fashions that deserve a starring role in any wardrobe!

American Girl Last Chance Outlet


See how much you can save

Find sweet deals on select clothing, accessories, and more

What's new at AG




Share a day to remember forever


Endless memories are in store when you visit American Girl®!











Share a day to remember forever

Endless memories are in store when
you visit American Girl®!

Meet our dolls

Meet our dolls

Room to grow

Room to grow

American Girl® dolls are designed for every age and stage—crafted with care to be loved for generations to come


Learn more about the latest


American Girl. Find your inner star.

American Girl. Find your inner star.