American Girl has a long-standing commitment to helping children and families in need. We’re proud to support a wide range of causes and issues affecting millions of individuals, such as illiteracy, poverty, natural disasters, and illness, to name just a few. We work with leading charitable organizations to ensure our donations are helping make the world a brighter place.
To date, American Girl has donated more than $130 million in dolls, books, clothes, and cash to countless charities nationwide. The company administers its philanthropic efforts in several ways, including partnerships with the following national organizations:
Children’s Hospital Association
The Children's Hospital Association promotes the health and well-being of America's 70 million children and their families. The Association works with more than 200 children's medical centers to ensure that all children have access to a hospital when they need one and are provided high-quality care and services. American Girl supports the Children's Hospital Association with an annual donation of American Girl dolls. Since 2010, we’ve donated more than $7 million worth of dolls to help bring smiles and comfort to thousands of young girls who are in the hospital.
Delivering Good (formerly Kids in Distressed Situations) has helped nearly 70 million needy children by providing more than $1 billion in new clothes, toys, books, and much more. Since 1990, American Girl has donated more than $16 million in new clothes, books, and toys to Delivering Good. Because something brand new brings hope and confidence to children and their families, Delivering Good works with nearly 1,000 local service agencies in the US and around the world to distribute new items to kids, including those who are poor, sick, or homeless, or who are in other difficult situations, such as natural disasters.
Save the Children
Save the Children works across the nation in underserved rural areas, where one in four children lives in poverty. Partnering with local schools and community organizations, Save the Children's US Programs provide early education, literacy, and physical-activity and nutrition programs to children living in poverty. Save the Children also ensures the needs of children are met during disasters through their emergency-response work. Save the Children's efforts benefited more than 240,000 children in 18 states last year. American Girl supports Save the Children's literacy program each year with a significant book donation. To date, we’ve provided more than $9 million in books and funds to help the organization develop students' reading skills and provide them with the guidance and support they need to grow as readers.
NSW Wildlife Information Rescue and Education Service Inc.
Our current Girl of the Year™, Kira Bailey™, takes positive action to save our planet and all its creatures. Inspired by her story, American Girl® is partnering with NSW Wildlife Information Rescue and Education Service Inc. (WIRES), Australia's largest wildlife rescue organization. To aid its mission to actively rehabilitate and preserve Australian wildlife, this year American Girl is matching customer donations dollar for dollar, up to a maximum of $25,000.
More ways American Girl
gives back to girls and others!
Since 1992, American Girl has generously invested in United Way campaigns in those areas where our employees live and work. Over that time, we’ve donated more than $2 million and provided thousands of refurbished dolls to families in need.
Madison Children’s Museum
American Girl donates overstock and returned merchandise to the Madison Children’s Museum for the organization’s volunteer-driven annual benefit sale each July. Since we initiated this unique partnership in 1988, the American Girl Benefit Sale has raised more than $24 million and attracted millions of shoppers from around the country.
American Girl’s Fund for Children
A percentage of the proceeds generated by the Madison Children's Museum American Girl Benefit Sale is returned to American Girl. All proceeds are redistributed through our Fund for Children (FFC). The FFC provides grants for philanthropic programs throughout Dane County (the location of American Girl headquarters) that enhance children's education in the arts and environment. To date, FFC has awarded more than $11 million to numerous nonprofits, including The Aldo Leopold Nature Center, Onstage: A Performing Arts Series for Students and the Kids in the Rotunda performances at the Madison Overture Center, and hundreds of local performance groups and artist-in-residence programs.
How we can partner to make the world a better place
American Girl is proud to help nonprofit organizations raise funds for children’s causes through our Doll Donations Program. In 2021, we donated more than $650,000 worth of American Girl dolls to thousands of U.S. nonprofits and individuals through our philanthropic programs with Good360—the world’s leading charity in product philanthropy. In addition, we donated more than $700,000 in diverse American Girl books to several literacy organizations last year.
To access the 2022 American Girl Doll Donation guidelines and application, please visit: https://good360.org/nonprofit/managed-progams/american-girl/
Applications for donations will only be accepted using the Good360 online form. Please note that letters, emails, or phone calls to American Girl, Mattel, or Good360 requesting a donation or requesting an exception to the guidelines will not be considered.