Facing fears, running into roadblocks, and learning from mistakes? That’s life. Responding with optimism and resilience? That’s character—the kind we build in girls everywhere, every day through stories and experiences both timely and timeless.
The girls of today will build the world of tomorrow. For over 30 years, American Girl has been here to help you shape who she’ll become. Through the joy of play and the lessons of relatable characters set throughout American history to modern day, your daughter will test herself by discovering who she is. Learning from adversity, overcoming obstacles, celebrating successes, finding joy in uncertainty, and bringing truth into the light, she’ll explore what it takes to be determined, honest, and kind.
Fascinating stories set throughout American history teach timeless character-building lessons. Your daughter will use her imagination and role-play to help her become the well-rounded person you want her to be.
Whether she’s reading about the compassion and courage of early Americans or the confidence of aspiring astronauts, our characters will inspire your daughter to reach for the stars.
Together, they tackle everything: the ups and downs—and the sideways. Every day is a new chance to learn something wonderful about herself through play.
A creative spirit. A courageous voice. A joyful heart. A compassionate soul. And so much more. Meet the characters who will encourage your girl to become a strong, empowered young woman ready to change the world.
Through the make-believe of Truly Me, your girl can build belief in herself. She can imagine success for all the big moments in life and celebrate every little victory with her trusted friend. Plus, our advice and activity books give growing girls guidance for everything from strengthening friendships to cultivating their creativity.
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Enjoy $10 in rewards for every 200 points earned, members-only surprises, exclusive sneak peeks, and much more.
You are an American Girl Rewards Member now. Enjoy $10 in rewards for every 200 points earned, members-only surprises, exclusive sneak peeks, and much more.