Stand up for girls’ rights and make a difference: Julie’s story
Taking charge in
changing times
As The Big Break begins, Julie is struggling with her parents’ divorce, which means she must move to a new house, start over at a new school, and find new friends. Yet Julie’s filled with hope when she thinks there’s the chance to play basketball on the school team—until she learns it’s just for boys. Only then does Julie realize she has the power to bring about change.
Rising to the challenge
In Soaring High, Julie continues her campaign for change. First, she changes minds to help raise funds and supplies in support of a family of endangered bald eagles. Then Julie runs for student body president to improve a system she feels could be more useful. But is her bold idea enough to turn the vote in her direction?
Guidance for girls today
By role modeling resilience, activism, and leadership in her stories, Julie helps girls understand they can face any situation:
Bouncing back. When tested by adversity, whether it’s at school or with her family, Julie’s always optimistic she’ll figure out a positive side to the changes in her life.
Taking a stand. If there’s a cause Julie believes in, she summons the courage to make her viewpoint known and act upon it.
An example for all. Despite facing criticism, Julie is willing to risk failure in order to make things right.
“I hope readers realize that the struggles girls went through in the 1970s have paved the way for many of the wider opportunities that girls have today. What are often unquestioned rights now were intense political struggles for girls and women of the 1970s, such as divorce and equality for girls in sports. These stories can empower girls to create change—to know that they have the capacity to effect change in their own lives, no matter what obstacles they face.”
— Megan McDonald, author of the Julie series
Authentic from the start
While the 1970s don’t feel like history to many people because they lived through the era, we didn’t simply rely on memories to craft Julie’s world. For more than three years, our staff historian, editors, and product designers researched nearly every aspect from the time and place of Julie’s story.
From there, author Megan McDonald supplemented her understanding of the time period by poring over hundreds of books, newspapers, magazines, and websites. But some of Megan's most relevant sources of information were related to her: four older sisters who helped Megan relive the 1970s.
Together the sisters were able to recall the sights, sounds, and smells of the time period. Rummaging through the family attic, they discovered old peasant shirts, hippie dresses, and seed beads, plus photographs, report cards, letters, and school papers. And of course, all while listening to records on vinyl!
With all this inspiration to tap into, the team developed a world that represents the 1970s as realistically—and “groovily”—as possible.
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Julie’s sister goes “car stuffing”—a ’70s fad in which teens see how many of them can fit into a vehicle!
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As technology became cheaper and smaller, curious girls like Julie could record their experiences in the world around them.
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Before screens took over entertaining kids, board games like Chinese checkers were a favorite in the ’70s.
Putting it all into play
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Everyone who grew up in this era recognizes the signature pieces of this set: striped Jell-O™, cuddle monkeys, Jiffy Pop™ (made on a stovetop, not in a microwave), plus a phone with an actual cord that was never long enough to reach your bedroom.
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The iconic egg chair matches form with function—its funky shape provides noise cancellation for one of the chair's main purposes: listening to music, a growing influence on girls’ lives in the ’70s.
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Julie’s bathroom features ’70s details like a furry toilet seat cover and macramé plant holder. Plus, the entire set folds up in a nod to the popular dollhouses from the time.
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Using inspiration from many trends of the time, such as beads, floral patterns, and bold colors, our team of designers created the bed they dreamed of as kids.
Explore more of Julie's world
Meet more historical characters
Teachable history
We feel that Julie is such a good role model for our daughter. We want her to also speak up for what she believes in and to be a spunky, strong woman as she grows older. Thanks to American Girl for helping us start these conversations and for giving our daughter a role model to look up to!
American Girl Customer
EJoy