Create a personalized doll and bundle more with this exclusive in-store experience!

Create a personalized doll and
bundle more with this exclusive
in-store experience!

Five simple steps, limitless fun!

Five simple steps, limitless fun!

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Step 1:

Choose a Truly Me™ doll

Find a new bestie from tons of options

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Step 2:

Pick an outfit

Discover a look with personality and style

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Step 3:

Select two accessories or a pet

Add on extras that make it feel "just right"

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Step 4:

Unbox and personalize

Customize a certificate to make it real

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Step 5:

Snap a selfie

Commemorate the experience with a photo

What makes this experience special?

What makes this experience special?

Pick your favorites

Choose a doll, fashion, accessories...everything!

Add a personal touch

Customize a certificate of authenticity and tag

Unbox and take home

Every doll comes with a cute carrier for easy transport

Watch to learn more

Watch to learn more

Find your store

This exclusive experience requires no reservation and is available at all American Girl® stores

Find your store

This exclusive experience requires no reservation and is available at all American Girl® stores

Get excited!

Plan ahead by looking at dolls, outfits, and accessories available within the Styled by You experience.

Get excited!

Plan ahead by looking at dolls, outfits, and accessories available within the Styled by You experience.

Girl of the Year 2025.

Dolls

Dolls

Outfits

Outfits

Accessories and pets

Accessories and pets

Book reservations for other unforgettable experiences

Book reservations for other unforgettable experiences

Not near a store?

You can shop the latest from Truly Me™ online!

Shop Truly Me™

Not near a store?

You can shop the latest from Truly Me™ online!

Shop Truly Me™

The American Girl difference

The American Girl difference

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Quality-crafted

Exceptional dolls and accessories made for a lifetime of hugs

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Play and learn together

Share a world of award-winning books, digital games, and entertainment

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American Girl stores

A full day of shopping, dining, in-store activities, and memories together

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Doll Care Center

Repair & cleaning services, hair brushing, and more

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AG Rewards™

Sign up to earn $ rewards and members-only perks

Quality-crafted

Exceptional dolls and accessories made for a lifetime of hugs

Play and learn together

Share a world of award-winning books, digital games, and entertainment

American Girl stores

A full day of shopping, dining, in-store activites, and memories together

Doll Care Center

Repair & cleaning services, hair brushing, and more

AG Rewards™

Sign up to earn $ rewards and members-only perks

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American Girl® Styled by You™

American Girl® Styled by You™ is an exclusive in-store experience. Select from an assortment of 18-inch dolls, clothing, and accessories or pet to create a personalized friend. Included with the experience are a doll carrier, doll certificate, and luggage tag. Make memories together with the Styled by You experience, available at all American Girl retail stores: Charlotte, Chicago, Dallas, Los Angeles, Nashville, New York, Orlando, Washington, D.C..

Find your inner star