American Girl Store New York City, NY

Welcome to American Girl
Experience our store at Rockefeller Plaza!
Take an interactive tour of American Girl New York.
Store hours subject to change without notice.
Exciting events

Upcoming events

For events that require reservations, please call 877-247-5223.

A signed emergency contact release form is required to attend specific American Girl events. Those events where the form is required will be noted below.

July 25, 2018
2:00 p.m. - 6:00 p.m.

American Girl at "Wicked"

Get ready for some spectacular live musical theater! We’ll take in a performance of Broadway’s “Wicked,” the untold story of the witches of Oz. Winner of 35 major awards, “Wicked” is a wildly inventive story filled with showstopping songs the whole family will love. After the show at the Gershwin Theatre, you will head back to American Girl Place, just minutes away. You’ll enjoy a relaxing dinner in our Café, and each guest will receive a “goody bag” during dinner. Afterward, you’ll have time to shop. Emergency Contact Release Form is required to attend this event.

$155 per person (Please note, prepaid event reservations are non-exchangeable and non-refundable), (gratuity not included), Reservations required, For girls ages 8 and up

July 27, 2018
10:00 a.m. - 2:00 p.m.

Luciana’s Galactic Summer Adventure

3…2…1…all systems go to celebrate summer with our 2018 Girl of the Year, Luciana Vega! Luciana has big dreams of exploring Mars, and learns that in order to be a good leader, she also has to be a good teammate. Girls can discover more of Luciana’s story through interactive science demonstrations, enjoy a fun Moon Phase craft, and take home a special doll tee (while supplies last). Plus, girls can enter to win a Luciana Doll and Book and Luciana’s Robotic Dog!* Back by popular demand, this event is free and open to the public.

For girls ages 8 and up

August 3, 2018
11:45 a.m. - 4:00 p.m.

See the Sights of New York with American Girl & Circle Line

Experience the grandeur of midtown and lower Manhattan on a 90-minute cruise with light refreshments available in a semi-private area; then, join us for a delicious early dinner in the Café together. You and your girl will witness magnificent views of New York’s world-premier skyline and a “close encounter” of the best kind with the Statue of Liberty. The Circle Line tour passes each landmark twice, making this cruise ideal for getting just the “right” photo of your favorite sights. Transportation is included. Emergency Contact Release Form is required to attend this event.

$97 per person (Please note, prepaid event reservations are non-exchangeable and non-refundable), (gratuity not included), Reservations required, For girls ages 8 and up

August 10, 2018
2:15 p.m. - 7:00 p.m.

Planetarium with American Girl!

You and your girl will be dazzled by an out-of-this-world event that includes the spectacular “Dark Universe,” narrated by famed science communicator Neil deGrasse Tyson. Whether she’s science-savvy or just interested in the world around her, this exploration of the mysteries of the cosmos will transfix her. We’ll meet at the American Museum of Natural History, where we’ll begin with a one-hour tour through different exhibits in the museum’s Rose Center for Earth and Space. Then it’s on to “Dark Universe,” after which we’ll travel by bus to our American Girl® store at Rockefeller Plaza. After a little shopping time, you’ll be seated for dinner in our Café. The event will include goody bags with a surprise treat of “astronaut ice cream” (it can be eaten any time, no refrigeration needed). Emergency Contact Release Form is required to attend this event.

See event details

$74 per person (Please note, prepaid event reservations are non-exchangeable and non-refundable), (gratuity not included), Reservations required, For girls ages 8 and up

Make a reservation
August 17, 2018
9:45 a.m. - 12:00 p.m.

American Girl® Luciana’s Galaxy Painting Event

Your girl can join us for a out-of-this-world painting class inspired by our Girl of the Year™, Luciana™! This girl with a serious science streak wants to be the first astronaut on Mars, and in her spirit girls will create their own paintings of galaxies. A representative from Private Picassos will provide an hour-long class on basic acrylic painting techniques. Girls, and adults who want to take part, can swirl up their own colorful galaxy on a canvas—even their own constellations! Afterward, enjoy lunch in our Café. Paint and other materials will be provided. The price for this event is $38 per painter and $27.50 for accompanying adults who lunch in our Café but don’t take part in the painting. If you do not wish to paint, please make a separate lunch reservation at 11:00 a.m. Emergency Contact Release Form is required to attend this event.

See event details

$38 per person (Please note, prepaid event reservations are non-exchangeable and non-refundable), (gratuity not included), Reservations required, For girls ages 8 and up

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Give her a party to remember

Party packages

Celebrate your girl in style with all-inclusive party packages, including exclusive AG treats and time with those she loves most.

For girls ages 3 and up
Birthday celebration
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$39 per girl, $29 per adult

Wish your girl a happy birthday! This party package includes:

  • A delicious meal
  • Signature cake and ice cream
  • Goody bags and doll tiaras
  • A special gift for the birthday girl
  • Digital invitations

Duration of party is based on party size. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. Other restrictions may apply.

For girls ages 5 and up
WellieWishers birthday celebration
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$39 per girl, $29 per adult

Girls will love celebrating their big day with special WellieWishers™ flair. This all-inclusive, themed package provides everything you need to make memories that will last a lifetime, including:

  • A delicious meal
  • Signature cake and ice cream
  • Themed WellieWishers™ goody bags and doll tiaras
  • A crown for the birthday girl
  • Digital invitations

Duration of party is based on party size. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. Other restrictions may apply.

Deluxe party packages

Check out our deluxe parties that include a customizable in-store digital experience! View options

For girls ages 8 and up
Deluxe birthday celebration
Call 877-247-5223 to make a reservation
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$59 per girl, $49 per adult
For Groups 8 - 30

Give your girl the party of her dreams. This deluxe package includes 90 minutes of time in a private dining room:

  • A delicious meal
  • Signature cake and ice cream
  • Digital invitations
  • Table activity and take-home craft
  • Goody bags and doll tiaras
  • A special gift for the birthday girl
  • A customizable digital experience
    View options

Deposit required. Please see reservation confirmation for cancellation and modification details. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. 18% gratuity is charged for all parties of 7 or more. Other restrictions may apply.

For girls ages 5 and up
WellieWishers deluxe birthday celebration
Call 877-247-5223 to make a reservation
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$59 per girl, $49 per adult
For Groups 8 - 30

Throw a party inspired by the WellieWishers! This all-inclusive, themed package includes 90 minutes of time in a private dining room:

  • A delicious meal
  • Signature cake and ice cream
  • Digital invitations
  • Table activity and take-home craft
  • Goody bags and doll tiaras
  • Birthday girl receives special gift and crown
  • Choose between multiple themes to personalize the look and feel of your party room
  • A customizable digital experience
    View options

Deposit required. Please see reservation confirmation for cancellation and modification details. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. 18% gratuity is charged for all parties of 7 or more. Other restrictions may apply.

For girls ages 3 and up
Bitty Baby deluxe birthday celebration
Call 877-247-5223 to make a reservation
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$59 per girl, $49 per adult
For Groups 8 - 30

Little girls will love this sweet party inspired by Bitty Baby. This all-inclusive, themed package includes 90 minutes of time in a private dining room:

  • A delicious meal
  • Signature cake and ice cream
  • Digital invitations
  • A ribbon wand craft
  • Themed goody bags and doll tiaras
  • A special gift for the birthday girl
  • A customizable digital experience
    View options

Deposit required. Please see reservation confirmation for cancellation and modification details. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. 18% gratuity is charged for all parties of 7 or more. Other restrictions may apply.

For girls ages 8 and up
Salon styles deluxe birthday celebration
Call 877-247-5223 to make a reservation
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$59 per girl, $49 per adult
For Groups 8 - 30

Treat your girl to an unforgettable salon-themed party with special extras including a salon cape, mini hair clips, and book! This deluxe package includes 90 minutes of time in a private dining room:

  • A delicious meal
  • Signature cake and ice cream
  • Digital invitations
  • Table activity and take-home craft
  • Goody bags and doll tiaras
  • A special gift for the birthday girl
  • A customizable digital experience
    View options

Deposit required. Please see reservation confirmation for cancellation and modification details. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. Party is held in Private Dining Room. Doll Hair Salon service not included. 18% gratuity is charged for all parties of 7 or more. Other restrictions may apply.

For girls ages 8 and up
Late night at American Girl Place
Call 877-247-5223 to make a reservation
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$245 per girl, $205 per adult
For Groups 8 - 30

By special invite only! Treat your girl to an after-hours private party—just for her and her closest friends. Party guests can shop the store, have a VIP meal with a customizable digital experience, get new styles at the Doll Hair Salon, and receive a $40 American Girl gift card to shop.
View options

    Duration of party is based on party size. Requires one-month notice. Each attendee is required to pay (including adults). An adult must be present during party. Parties are booked based on availability. Outside food and decorations are not allowed. 18% gratuity is charged for all parties of 7 or more. Other restrictions may apply.

    For party and event reservations call 877-247-5223

    Delicious dining

    American Girl Cafe

    A fun and fancy restaurant where memories are always on the menu! Enjoy gourmet dining (and plenty of giggles) together.

    Reservations are recommended to ensure the seating time is available.

    Brunch
    Brunch
    Make a reservation
    Afternoon tea
    Afternoon tea
    Make a reservation
    Lunch & dinner
    Lunch & dinner
    Make a reservation

    Now accepting reservations through October 14, 2018.
    To review, change, or cancel current reservations, please refer to your e-mail confirmation or call 877-247-5223 for assistance.
    18% gratuity is charged for all parties of 7 or more.

    Which hairstyle will she choose?

    Only at American Girl New York!

    American Girl Salon

    Experience the all-new American Girl Salon, where girls can get the spa treatment, too! Girls and dolls can get matching hairstyles, mini manicures, and ear piercing. Create the ultimate salon experience and choose from the options below.

    Guests may book an appointment online. Number of guests refer to the number of dolls having the chosen service. Guests planning to visit the store, but unable to book desired salon time in advance, may be able to make appointment upon arrival at the store. Please visit the Salon as soon as you arrive to check availability as it is not guaranteed. If you wish to have your girl's doll join you for your dining reservation, please make doll hair appointment 60 minutes prior to your dining reservation.

    New! Get ear piercing for WellieWishers® dolls, too!

    Doll hairstyling + Ear piercing package
    Doll hairstyling + Ear piercing package
    Make a reservation
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    Give her doll a new look! This special package includes a doll hairstyling session at the salon, where our stylists will create a great hairdo and share tips to take home. Then, get her doll's ears pierced for a little extra shine. She'll also receive extra earring pairs and a take-home care tips booklet.

    Ear piercing services are for American Girl dolls only.

    Girl hairstyling
    new!
    Girl hairstyling
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    Braids, a ponytail, or a special occasion style? Your girl can choose from ten hairstyles to match her doll! Every style includes her choice of two ribbon colors.

    For ages 3+

    Girl ear piercing
    new!
    Girl ear piercing
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    Safe and gentle ear piercing is performed by certified American Girl associates, Ear-piercing service includes a pair of earrings, a bottle of ear-care solution, and take-home instructions.

    For ages 3+

    Girl mini manicure
    new!
    Girl mini manicure
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    Your girl will get a mini manicure with a choice of lots of fun polish colors, plus a signature American Girl nail art design on two fingers.

    For ages 3+

    Girl and doll hairstyling
    new!
    Girl and doll hairstyling
    Make a reservation
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    Choose matching looks or get unique styles for your girl and her doll. Every girl style includes a choice of two ribbon colors. Every doll style includes a choice of two ribbon colors. Stylists will even share tips for creating great hairstyles at home.

    For ages 3+ and for 18" American Girl dolls and WellieWishers™ dolls only.

    Girl and doll mini manicure
    new!
    Girl and doll mini manicure
    Make a reservation
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    Your girl will get a mini-manicure with a choice of fun polish colors, plus a signature American Girl nail art design on two fingers. Her doll will get her fingers and toes painted with one of three special colors—and the bottle is hers to take to do her doll's nails again at home.

    For ages 3+ and for WellieWishers™ and 18" American Girl dolls only.

    Girl and doll ear piercing
    new!
    Girl and doll ear piercing
    Make a reservation
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    A bit of glitz—times two! Service includes doll ear piercing and doll earring set. Girls can choose from titanium, 14kt white gold, or 14kt gold, and they'll take home an after-care kit with Ear Care Solution, an ear care guide, earring craft ideas, and a paper earring frame.

    For ages 3+ and for American Girl dolls only.

    Doll hairstyling
    Doll hairstyling
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    A look-book of styles starts the fun! Then girls can watch as stylists transform their dolls and share tips of creating great hairdos at home.

    Doll ear piercing
    Doll ear piercing
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    All dolled up! Ear piercing is perfect for dolls that like a bit of glitz—it includes doll ear piercing, extra earring pairs, and a take-home care tips booklet.

    For American Girl dolls only.

    Contemporary character doll ear piercing
    Contemporary character doll ear piercing
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    Exclusive! Add ear-piercing service for her 18" doll at the Doll Hair Salon and get a special earring set.

    For American Girl dolls only.

    Doll spa deluxe package
    Doll spa deluxe package
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    Make it a spa day! A soft scrub on her face, arms, and legs will have her doll feeling like new. And girls can take home a special pampering kit, too; it includes cucumber stickers for her eyes, nail decals, a headband, a salon cape, and a faux face mask.

    For 18" dolls only.

    Doll pampering plus package
    Doll pampering plus package
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    Relaxed and refreshed! Order a pampering for 18" and 15" dolls. They'll get a soft scrub to make them feel squeaky-clean. Includes nail decals for 18" dolls.

    For 15" and 18" dolls only.

    Doll hearing aid
    Doll hearing aid
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    Some friends need a little extra care. Add a hearing aid to one or both ears. Permanent piercing ensures a perfect fit; hearing aids are removable.

    For 18" dolls only.

    Additional service that can be added at the time of your appointment:

    Doll nail polish

    Includes painting of fingernails and toenails in your choice of nail polish colors. Plus, get a specially formulated (water-soluble and easy-to-wipe-off) just-for-dolls nail polish to take home—perfect for touch-ups!

    Available only as an add-on to hairstyling for American Girl dolls or mini manicure for girls. Not sold separately. Excludes Bitty Baby.

    Explore all of the Doll hair Salon styles and services before you go!
    Prices range from $10 to $25. Prices are listed in USD and are subject to change.
    To review, change, or cancel current reservations, please refer to your e-mail confirmation or call 877-247-5223 for assistance.
    One of a Kind

    Create Your Own

    With more than a million combinations, your girl can create a One of a Kind doll! This online experience lets her tap into her creativity to decide the look from head to toe, plus select a special style from six outfits and accessory sets.

    Your girl can also be an American Girl fashion designer! She’ll create one-of-a-kind designs for girl and doll apparel in-store—then have them printed to take home.

    One of a Kind
    Create a doll that matches your style and spirit
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    Every One of a Kind doll order includes:

    • The doll you design
    • Outfit & accessory
    • Keepsake doll box
    • 6-month subscription to American Girl magazine
    • Doll tee you design online††

    $200, plus it all ships free!

    More than 1.3 million combinations

    ††Certificate included in keepsake doll box

    One of a Kind doll designs
    Design one-of-a-kind doll outfits and girl-sized apparel and take them home the same day!
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    Girls can put their own touches on outfits and more, including:

    • T-shirts
    • Dresses
    • Pants & shorts
    • Backpacks
    • Accessories

    Starting at $14

    Hotels

    Please call the hotel directly to ask about special packages and rates for American Girl visitors. Don't forget to inquire about a bed for your doll! (Rates are subject to change, and blackout dates do apply.)

    The Benjamin
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    125 East 50th Street
    New York, NY 10022
    866-222-2365
    Fifty NYC
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    155 East 50th Street
    New York, NY 10022
    212-751-5710
    Marriott Marquis Times Square
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    1535 Broadway
    New York, NY 10036
    212-398-1900
    The New York Palace
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    455 Madison Avenue
    New York, NY 10022
    212-888-7000
    The Omni Berkshire Place
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    21 East 52nd Street at Madison Avenue
    New York, NY 10022
    212-753-5800
    Langham Place New York, Fifth Avenue
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    400 Fifth Avenue
    New York, NY 10018
    212-695-4005
    New York Marriott East Side
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    525 Lexington Ave
    New York, NY 10017
    212-755-4000
    The Jewel Hotel facing Rockefeller Center
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    11 W 51st Street
    New York, NY 10019
    917-747-4716

    Special services

    Personal shopping

    Find a gift, plan a special day, place a pick-up order—our complimentary personal shoppers are here to help!

    To request an appointment, simply fill out our contact form

    Doll hospital admissions

    Dolls in need of a little TLC can be brought to the store and admitted to the Doll Hospital for refresh and repair. We'll get them feeling in tip-top shape and safely delivered to your home in two to four weeks.

    Returns and exchanges

    Not exactly what she had hoped for? No worries. Bring it to the store with the receipt or packing slip for a quick and easy return or exchange. See our return policy

    Guest services

    All staff members are happy to assist you in any way they can—just ask!

    Package check

    Shop more comfortably by using our free package check service.

    Military discount

    We salute members of the US military with an exclusive 15% discount on product purchases at American Girl stores nationwide.

    Customer reviews